Marketing Specialist

   Brand Management 

• To manage, promote and develop the portfolio of brands.
• Work in close collaboration with internal teams to plan and implement social media actions and programs.
• Monthly tracking and reporting on key performance metrics.

• To monitor the level of expenditure in line with department operations and budget
• To calculate/check costing of local purchases/ imports
• To maintain and promote business relationship with Brands’ Principals
• To negotiate with suppliers (based on agreed Company Policies) including: 
• Product mix/pricing/ incidental costs, freight etc.
• Order level and commitments (as agreed with the Brand/ Marketing Manager)
• Advertising budgets and marketing
  
  Sales
• To prepare sales and marketing budget 
• To work in close collaboration with the sale team 
• To prepare weekly /monthly sales and marketing analysis report
• To obtain market information from external contact
• To initiate market research for current brands and future development 
• Monitor the market environment. 
• To monitor competitor marketing and pricing policy 
• To monitor competitor, import and sales performance.
  
  Marketing 
• To prepare advertising plans and promotional campaigns
• To propose innovative/ creative ideas to boost sales and market share
• To liaise with advertising agents
• To ensure that billboards are adequate, maintained, timely/ relevant 
• To organise demonstrations events
• To set up launching campaigns for new products 
• To review effectiveness of marketing policy 
• To review market/ consumer response to marketing 
• To conduct postmortem cost/benefit analysis
• To identify new products as per market trends/ customer requirements
• To prepare marketing Strategy plan for proposals to management 
  
  Any other cognate duties as assigned by Management  
  
  

  Ability & Competencies

  • Excellent communication and negotiation skills 
  • Ability to manage complex projects 
  • Tech savvy and ease with new products 
  • Good sales and analytical skills 
  • Big picture thinking  
  • Digital skills- internet advertising and media 
  • Leadership and team management skills 
  • Understanding of Brand value