Brand Management

To manage, promote and develop the portfolio of brands.
Work in close collaboration with internal teams to plan and implement social media actions and programs.
Monthly tracking and reporting on key performance metrics.

Purchase-import/ costing

To monitor the level of expenditure in line with department operations and budget
To calculate/check costing of local purchases/ imports
To maintain and promote business relationship with Brands’ Principals
To negotiate with suppliers (based on agreed Company Policies) including:
Product mix/pricing/ incidental costs, freight etc.
Order level and commitments (as agreed with the Brand/ Marketing Manager)
Advertising budgets and marketing

Sales
To prepare sales and marketing budget
To work in close collaboration with the sale team
To prepare weekly /monthly sales and marketing analysis report
To obtain market information from external contact
To initiate market research for current brands and future development
Monitor the market environment.
To monitor competitor marketing and pricing policy
To monitor competitor, import and sales performance.

Marketing
To prepare advertising plans and promotional campaigns
To propose innovative/ creative ideas to boost sales and market share
To liaise with advertising agents
To ensure that billboards are adequate, maintained, timely/ relevant
To organise demonstrations events
To set up launching campaigns for new products
To review effectiveness of marketing policy
To review market/ consumer response to marketing
To conduct postmortem cost/benefit analysis
To identify new products as per market trends/ customer requirements
To prepare marketing Strategy plan for proposals to management

Any other cognate duties as assigned by Management

Ability & Competencies
- Excellent communication and negotiation skills
- Ability to manage complex projects
- Tech savvy and ease with new products
- Good sales and analytical skills
- Big picture thinking
- Digital skills- internet advertising and media
- Leadership and team management skills
- Understanding of Brand value