Channel Coordinator

About the Role To coordinate and support the execution of sales and distribution activities across assigned sales channels, ensuring effective market coverage, achievement of sales objectives, proper merchandising standards and strong relationships with customers. Key Responsibilities The key responsibilities and tasks will include the following: • Responsible for the growth of the Company's client base through sales of products in view of meeting the Company's monthly and yearly targets (AOP) whilst retaining existing customers. • Ensure proper order management to meet sales target. • Follow up on daily sales according to budget set for individual customers. • Weekly visits to customers. • Ensure retail sales activation. • Perform merchandising, stock rotation and follow up on placement of equipment & credit sales. • Enhance the visibility of our brands both inside and outside all outlets. • Ensure the best positioning of coolers, racks and other merchandising materials. • Reinforce our merchandising standards on coolers, racks and shelves. • To ensure proper Trade Age Management. • Communicate relevant market information and competitors’ activities to the Channel Executive • Ensure that all our signs are kept clean and presentable. • Increase numeric distribution. • Assist in planning and follow up on delivery of products to customers pertaining to channels. • Understand customer needs & wants and offer significant added value to customers. • Convey the right attitude & motivate the sales force towards the achievement of the set objective. • Address performance issues of subordinates (salesmen, helpers & merchandisers) & identify training needs. • Perform any other cognate duties related to the Commercial department or assigned by the Chief Commercial Officer/Channel Manager/Channel Executive. Requirements Diploma or Degree in Sales, Marketing, Business Management or an equivalent qualification. Previous experience in sales, merchandising or FMCG operations would be an advantage. Experience in coordinating field teams would be an added advantage. Good knowledge of the local retail and distribution market. Nice to Have Good communication and interpersonal skills. Strong coordination and organisational abilities. Customer-oriented mindset. Analytical and problem-solving skills. Ability to work independently and meet deadlines. Good negotiation and influencing skills. Proficiency in Microsoft Office applications. Strong teamwork and leadership capabilities.