Groups, Conference and Events (GCE) Sales Executive

Job Description

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Group, Conference and Events (GCE) Sales Executive, you’re not just driving revenue by securing GCE bookings – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Here's what you'll do during a typical day:

• 1. Convert Leads into Bookings

  • Respond promptly and professionally to all group, conference, meeting, wedding, and event enquiries received through various channels.
  • Prepare tailored proposals, quotations, and contracts that meet client requirements while maximizing hotel revenue.
  • Follow up on leads proactively to increase conversion rates and achieve sales targets.
  • Maintain accurate records of enquiries, negotiations, and confirmed bookings within the sales system.
  • Monitor competitor offerings and market trends to ensure competitive positioning.

  2. Drive Upselling and Conversion

  • Identify opportunities to enhance revenue through upselling accommodation, food and beverage packages, meeting facilities, audiovisual equipment, and additional hotel services.
  • Recommend customized solutions that add value to the client's event experience.
  • Utilize effective sales techniques to convert tentative bookings into confirmed business.
  • Monitor conversion performance and implement strategies to improve sales results.
  • Achieve individual and departmental revenue objectives.

  3. Optimize Event Scheduling

  • Manage and maintain the hotel's events calendar, ensuring efficient allocation of meeting and function spaces.
  • Coordinate event dates and room availability to maximize occupancy and event revenue.
  • Review booking patterns and recommend scheduling adjustments to optimize business opportunities.
  • Ensure all event details are accurately reflected in the reservation and event management systems.
  • Collaborate with revenue and operational teams to maximize space utilization and profitability.

  4. Build Strong Client Relationships

  • Develop and maintain strong relationships with existing and prospective clients, corporate accounts, travel agents, and event organizers.
  • Understand clients' business objectives and event requirements to provide personalized solutions.
  • Conduct regular follow-ups to ensure customer satisfaction and identify future business opportunities.
  • Handle client requests, concerns, and feedback professionally and efficiently.
  • Promote customer loyalty through exceptional service and relationship management.

  5. Lead Impactful Site Visits

  • Organize and conduct professional hotel inspections and site visits for prospective clients.
  • Showcase guest rooms, meeting spaces, event venues, restaurants, and hotel facilities effectively.
  • Tailor presentations and tours according to the client's event needs and expectations.
  • Highlight the unique selling points of the hotel and available event solutions.
  • Follow up after site visits to secure business opportunities and gather feedback.

  6. Support Seamless Event Execution

  • Prepare comprehensive event documentation, including contracts, banquet event orders (BEOs), and function sheets.
  • Coordinate the handover of confirmed events to operational departments, ensuring all requirements are clearly communicated.
  • Liaise with Food & Beverage, Kitchen, Front Office, Housekeeping, Engineering, and other departments to ensure successful event delivery.
  • Monitor event preparations and address any changes or special requests in a timely manner.
  • Ensure accurate billing and compliance with hotel policies and procedures.

  7. Support Hotel Promotions

  • Participate in sales missions, trade shows, networking events, and promotional campaigns to generate new business.
  • Assist in creating marketing initiatives to promote conference, meeting, and event facilities.
  • Represent the hotel professionally at industry and community events.
  • Support digital marketing efforts by providing content and success stories related to events and conferences.
  • Contribute to strategies aimed at increasing market share and brand awareness.

  8. Team Collaboration

  • Work closely with the Sales, Marketing and Revenue teams to achieve departmental objectives.
  • Participate in briefings, sales meetings, and event planning discussions.
  • Share market intelligence, client feedback, and business opportunities with relevant stakeholders.
  • Support colleagues during peak periods and contribute to a positive team culture.
  • Ensure effective communication between all departments to deliver exceptional guest experiences and successful events.
  • Demonstrate Hilton values and foster a collaborative and service-oriented work environment.

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits.

*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Qualifications

- Diploma or Degree Tourism/ Hospitality/ Event Management & related field
- 3 to 5 years experience

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.