Preseller - Modern Trade

. Sales Execution & Account Management

• Achieve and exceed monthly and quarterly sales targets and key performance indicators (KPIs) for assigned modern trade outlets.
• Proactively generate orders by identifying sales opportunities and building strong business relationships with store managers, category buyers, and department heads.
• Secure prime visibility through negotiation of secondary placements, gondola ends, checkout counters, and promotional space in line with the trade marketing calendar.
• Monitor account receivables, ensuring timely collection of payments and resolving any invoice or credit note discrepancies with the finance team.

2. Merchandising & In-Store Standards

• Ensure strict adherence to agreed planograms, confirming correct shelf allocation, product facing, and pricing integrity across all SKUs.
• Coordinate with the merchandising team (if applicable) or personally execute the setup of impactful promotional displays, dump bins, and seasonal features.
• Conduct regular store visits to check stock levels, ensure promotional mechanics are understood by store staff, and verify that all point-of-sale materials are correctly displayed.
• • Monitor competitor activity within the store and ensure our brand maintains a competitive advantage in visibility and availability.

  3. Trade Marketing & Promotional Execution

  • Lead the in-store execution of all promotional activities, ensuring they launch on time, with the correct promotional pricing, and sufficient stock volume.
  • Brief retail staff on upcoming promotions, product features, and any demonstration or sampling activities.
  • Evaluate the effectiveness of promotions post-execution, providing feedback on sell-through rates and ROI.
  • Implement category management initiatives to optimise shelf layout and assortment based on consumer data and store demographics.

  4. Reporting & Market Intelligence

  • Submit daily or weekly call reports detailing visits, sales achieved, issues identified, and actions taken.
  • Gather and report real-time market intelligence regarding competitor pricing, new product launches, trade activations, and consumer shopping patterns.
  • Provide detailed feedback on slow-moving items or potential out-of-stock risks to the management team.
  • Document and report any product quality issues, damages, or returns immediately via email to the Sales Manager and Operations Manager.

  5. Relationship Management & Compliance

  • Build and maintain professional, long-term partnerships with store management and staff to secure the company’s status as a preferred supplier.
  • Resolve any in-store conflicts or operational issues promptly to ensure uninterrupted business operations.
  • Ensure full compliance with company policies, safety standards, and the specific code of conduct required by modern trade partners.
  • Maintain the company vehicle in a clean and roadworthy condition, strictly adhering to all traffic laws.
  • Uphold a professional appearance and demeanour at all times, reflecting the company’s image in every customer interaction.