Category Development Executive

About the Role Assist the Category Development Manager in driving the long-term growth of assigned product categories by leveraging deep consumer understanding, market intelligence, and cross-functional collaboration. The role translates category plans into effective marketing initiatives across channels and consumer touchpoints. Key Responsibilities What you will be doing: • Support the development and implementation of category strategies, plans and annual objectives. • Analyse market, consumer, shopper, competitor and sales data to identify growth opportunities. • Support the development of category reviews, business plans and performance reports. • Assist in managing and tracking the category marketing budget, ensuring effective allocation and ROI. • Coordinate the execution of trade, consumer and shopper marketing initiatives in collaboration with other functions. • Support the development of new products, packaging, promotions and category activation plans. • Monitor category and brand performance against agreed KPIs and recommend corrective actions. • Coordinate with agencies and suppliers to ensure timely and effective execution of marketing initiatives. Key Competencies: • Deep understanding of consumer behavior, category dynamics, and market trends • Strong strategic thinking and commercial acumen in FMCG • Capable of thinking outside the box to develop creative and impactful marketing initiatives • Analytical and data-driven decision-making with proficiency in market/retail data interpretation. • Innovation mindset with experience in product development and portfolio management. • Excellent collaboration and influence skills to work across functions and with external partners. • Strong project management and communication abilities. • Results-oriented with a focus on driving growth, ROI, and brand equity. Qualifications & Experience: • Bachelor’s degree in Marketing, or a related field • Minimum of 3years of experience in FMCG marketing or category management, ideally within Personal & Home Care or Beverages • Proven track record in category development, brand building, and new product launches. • Experience managing marketing budgets effectively. • Familiarity with shopper insights, retail execution, and commercial strategy is a plus. What We Offer