Sales Officer - HoReCa (2644-SOFF)

Our client in the manufacturing and distribution sector is seeking to recruit a Sales Officer - HoReCa.

Responsibilities:

• Develop and grow sales within assigned HORECA accounts and territories.
• Identify and onboard new customers including hotels, restaurants, cafés, catering companies, and institutions.
• Build and maintain strong relationships with key decision-makers, including owners, procurement managers, chefs, and F&B managers.
• Achieve and exceed monthly sales targets and KPIs.
• Negotiate product listings, pricing agreements, promotions, and merchandising opportunities.
• Ensure optimal product visibility, availability, and brand presence across assigned territories.
• Monitor competitor activities, market trends, and customer requirements.
• Prepare and submit sales reports, forecasts, and market intelligence.
• Ensure timely collections and effective account management.

Profile:

• Degree in Sales & Marketing, Business Administration, or related discipline.
• Experience in the HORECA channel will be a strong advantage.
• Minimum 2-3 years of sales experience, preferably within the FMCG industry.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, target-oriented, and able to work independently.