CRM Executive

About the Role

We are looking for a proactive, creative, and analytical CRM Executive to join our Marketing team in Mauritius.

In this role, you will support the execution of customer relationship management (CRM) campaigns designed to strengthen customer engagement, improve retention, and enhance the overall customer experience. You will manage customer segments, create compelling promotional communications, coordinate multi-channel campaigns, and analyse performance to identify opportunities for improvement.

Working closely with the CRM Manager and the Marketing, Content, Design, and Technical teams, you will help deliver relevant, timely, and personalised communications across our markets.

The ideal candidate has at least two years of experience in CRM or digital marketing, combines strong content creation skills with an analytical mindset, and is comfortable managing multiple campaigns in a fast-paced digital environment.

Key Responsibilities

1. CRM Campaign Management

• Plan, coordinate, schedule, and execute CRM campaigns across email, SMS, push notifications, and in-app messaging.
• Manage customer segmentation based on behaviour, preferences, activity, and lifecycle stage.
• Support customer onboarding, engagement, retention, and reactivation initiatives.
• Maintain campaign calendars and ensure campaigns are delivered accurately and on schedule.
• Ensure campaign targeting and communications align with relevant marketing, compliance, and responsible gaming requirements.

2. Content Creation and Website Management

• Write, edit, and proofread engaging promotional messages, email subject lines, campaign copy, and customer communications.
• Collaborate with Marketing and Design teams to develop promotional banners, seasonal offers, and campaign assets.
• Update website promotional sections, landing pages, and campaign content using relevant content management systems.
• Ensure all campaign materials are accurate, consistent with brand guidelines, and aligned with approved promotional terms.

3. Campaign Performance and Reporting

• Monitor campaign performance using key metrics, including open rates, click-through rates, conversions, and customer engagement.
• Prepare regular performance reports and maintain CRM dashboards using Excel or other reporting tools.
• Support A/B testing to evaluate campaign variations and identify opportunities for improvement.
• Analyse campaign results, identify trends, and recommend actions to improve engagement and retention.
• Track campaign effectiveness against established objectives and KPIs.

4. CRM Platforms and Data Management

• Use CRM platforms to manage customer segments, schedule campaigns, and support marketing automation.
• Maintain accurate customer data and ensure reliable segmentation and campaign targeting.
• Organise campaign documentation, reporting templates, and performance records.
• Identify opportunities to improve CRM workflows, campaign processes, and operational efficiency.

5. Cross-Functional Collaboration

• Work closely with the CRM Manager and Marketing team to execute campaign plans and support business objectives.
• Coordinate with Content, Design, and Technical teams to ensure the timely delivery of campaign assets and smooth campaign execution.
• Stay informed about CRM best practices, digital marketing trends, and customer engagement techniques.
• Contribute ideas for new campaigns, promotional initiatives, and customer lifecycle improvements.

Requirements and Qualifications

Essential Requirements

• Minimum 2 years of experience in CRM, digital marketing, customer engagement, or a related field.
• Practical experience with CRM platforms, customer segmentation, campaign management, or marketing automation.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Strong copywriting, editing, and proofreading skills.
• Good analytical skills and the ability to interpret campaign data and identify performance trends.
• Excellent organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
• Strong communication and teamwork skills.
• A proactive, creative, and results-oriented approach to work.

Desirable Skills and Experience

• Experience in iGaming, sports betting, e-commerce, or digital entertainment.
• Familiarity with CRM platforms such as Mailchimp, HubSpot, or similar tools.
• Experience with website content management systems such as WordPress or Webflow.
• Basic knowledge of HTML, A/B testing, and customer lifecycle analytics.

What We Offer

• The opportunity to work with an international digital business serving multiple African markets.
• Hands-on exposure to CRM campaigns, customer segmentation, marketing automation, and retention strategies.
• A collaborative working environment with opportunities to strengthen your marketing and analytical skills.
• The opportunity to contribute ideas, improve customer engagement, and support business growth.

How to Apply

If you are passionate about CRM, digital marketing, and creating engaging customer experiences, we would love to hear from you.

Please submit your CV, highlighting your relevant experience in CRM, campaign management, and digital marketing.

Join YA Technologies Ltd and help us deliver relevant, engaging, and personalised customer experiences across our markets.