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Marketing Officer

Full-timeOn-site

Sector

Skills

Responsibilities

Create, manage, and publish content across social media platforms.
Plan and coordinate social media calendars and campaigns.
Monitor social media interactions, respond promptly to customer enquiries, and assist in resolving complaints.
Maintain and update the company website, ensuring accurate information, engaging content, and a positive user experience.
Design and coordinate promotional materials, including advertisements, posters, presentations, graphics, and other marketing collaterals.
Prepare marketing content, press releases, and other communication materials to promote the company's products, services, and corporate image.
Assist in developing and implementing digital marketing strategies aligned with business objectives.
Monitor marketing budgets, campaign performance, and key performance indicators (KPIs).
Analyse campaign results using tools such as Google Analytics and Google Ads and recommend improvements.
Conduct market research and competitor analysis to identify trends and new opportunities.
Ensure consistency in brand identity and messaging across all marketing channels.
Stay up to date with emerging digital technologies, social media trends, and marketing best practices.
Collaborate with internal teams to support product launches, promotional events, and other marketing initiatives.
Perform any other cognate duties as may be assigned and required by the Management.

Skills and qualifications

Bachelor's Degree in Marketing, Marketing, Business Administration, Advertising, or a related field.

At least 3 years of progressive experience in a Marketing position or related function.
Knowledge in Website, web design development would be an advantage.
Knowledge of marketing principles, brand management and effective social media techniques.
Good IT Skills, proficiency with Microsoft package suite, emails and Outlook.
Rigorous with an eye for details to deliver consistently quality service.
A proactive, organised, and analytical approach, with the ability to manage multiple tasks and meet deadlines.