Marketing Business Analyst

Key Responsibilities

• Analyse customer, sales, loyalty and marketing data to identify trends, opportunities and areas for improvement.
• Monitor business and marketing performance through relevant KPIs, dashboards and recurring reports.
• Evaluate the effectiveness and return on investment of marketing campaigns and promotional activities.
• Analyse customer behaviour and develop segmentation approaches to support more targeted and effective marketing.
• Combine data from multiple sources to provide a comprehensive view of business and marketing performance.
• Conduct consumer, competitor and market research to identify emerging trends and opportunities.
• Support customer surveys and other research initiatives, from design through to analysis.
• Translate complex data into clear insights, presentations and actionable recommendations for management.
• Ensure the accuracy, consistency and reliability of data and reporting.
• Collaborate with Marketing, Commercial, Digital and other business teams to understand their analytical needs.
• Continuously improve reporting processes, performance metrics and the use of data in decision-making.

Job Requisites

• Bachelor’s degree in Business Statistics, Data Analytics, Marketing, Business or another relevant quantitative field.
• At least 3 years of experience in marketing analytics, business analytics, data analytics, CRM, loyalty or a related field.
• Advanced proficiency in Microsoft Excel and strong analytical capabilities.
• Sound understanding of statistical analysis, forecasting, trend analysis and customer segmentation.
• Strong data visualisation, reporting and PowerPoint presentation skills.
• Ability to translate data into meaningful business recommendations for both analytical and non-analytical stakeholders.
• Strong attention to detail, critical thinking and business acumen.
• Excellent communication skills in English and French.

Added Nice To Haves

• Experience in the retail or FMCG sector.
• Knowledge of SQL, Power BI or other business intelligence and analytics platforms.
• Experience with loyalty programmes, CRM, digital marketing or marketing automation.
• Familiarity with digital and social media analytics.
• Experience working with large datasets from multiple sources.