Responsibilities:

• Retain existing customers by building strong, long-term relationships and ensuring their needs are consistently met.
• Manage and develop the client portfolio by monitoring sales performance, understanding client needs, and identifying opportunities for growth with a focus on strategic brands and new product lines.
• Maintain healthy debtor accounts by monitoring credit terms, limits and risk.
• Ensure effective merchandising and brand visibility in line with agreed trade terms while planning and implementing on-trade activities, conducting regular trade visits and providing proper reporting and follow-up in accordance with company standards.
• Maintain profitability through efficient control of expenses, including discounts, advertising, donations, vehicle and fuel usage.
• Provide excellent customer service by following up on deliveries, returns and refunds while ensuring client stock levels are properly monitored.
• Ensure all customers are visited according to the scheduled route and maintain regular engagement with the client base.
• Proactively identify potential issues and provide effective solutions to customer concerns and complaints.
• Monitor and report relevant market activities, customer feedback and business opportunities to management.
• Demonstrate strong team spirit and commitment to company objectives while working collaboratively with Trade Marketers, Merchandisers and other stakeholders involved in the sales process.

Education, Experience and Personal Competences Requirements:

• Degree in Business Administration or Marketing + relevant experience in Sales function
• Microsoft Office skills (especially Excel & PowerPoint)
• Fluent in English, French and Creole
• Be a brand ambassador: strong sensitivity to the Company's values and products
• Dynamic, service-minded, organized and team-spirit oriented
• Positive, professional, and energetic attitude
• Accountability, versatility and adaptability
• Excellent interpersonal skills
• Ability to organize and prioritize tasks
• Commercial temperament and a taste for challenge
• Be agile and demonstrate propensity to challenge the Status-Quo