Field Salesman– Traditional Trade & Driver

Job Summary

The Field Sales Representative – Traditional Trade & Driver will be responsible for selling the company's products to traditional retail outlets, developing and maintaining strong customer relationships, ensuring product availability and visibility, taking customer orders, and delivering products when required. The role also involves safely operating and maintaining the company's assigned vehicle while achieving sales and distribution targets.

Key Responsibilities

• Visit assigned retail outlets according to the daily route plan.
• Promote and sell company products to existing and new customers.
• Achieve daily, weekly, and monthly sales targets.
• Build and maintain strong relationships with retailers and customers.
• Ensure proper product availability, visibility, and merchandising within stores.
• Take customer orders accurately and ensure timely processing.
• Deliver products to customers when required.
• Collect payments and issue receipts in accordance with company procedures.
• Monitor competitor activities, pricing, promotions, and market trends.
• Report customer feedback, stock issues, and potential business opportunities.
• Maintain accurate sales, delivery, order, and collection records.
• Drive the company vehicle safely and responsibly while complying with all traffic regulations.
• Conduct daily vehicle inspections and promptly report any maintenance or mechanical issues.
• Maintain the cleanliness and proper condition of the assigned vehicle.
• Load and unload products when required.
• Follow all company health, safety, and compliance policies.

Qualifications & Experience

• SC or equivalent qualification.
• Previous experience in field sales, FMCG, traditional trade, distribution, or a similar environment is preferred.
• Valid driver's licence with a clean driving record.
• Relevant experience driving delivery or commercial vehicles will be an advantage.
• Good knowledge of local retail outlets and traditional trade operations will be an advantage.

Skills & Competencies

• Strong sales, negotiation, and persuasion skills.
• Excellent communication and customer service skills.
• Customer-oriented and target-driven mindset.
• Good understanding of traditional trade and retail operations.
• Ability to work independently and manage daily routes efficiently.
• Basic numeracy and record-keeping skills.
• Honest, reliable, punctual, and well-organised.
• Physically fit and able to load and unload products when required.
• Good knowledge of local roads and ability to navigate efficiently.
• Ability to work under pressure and meet sales and delivery deadlines.

Key Performance Indicators (KPIs)

• Achievement of sales targets.
• Customer visit and coverage rate.
• New customer acquisition.
• Product availability, visibility, and merchandising compliance.
• On-time order fulfilment and deliveries.
• Collection efficiency.
• Customer satisfaction and retention.
• Safe driving and proper vehicle maintenance.

Working Conditions

• Primarily field-based, with frequent travel between customer locations.
• Regular interaction with retail customers and business owners.
• Requires prolonged periods of driving.
• May involve loading, unloading, lifting, and carrying products.
• Flexibility to work overtime, weekends, or public holidays when required by business needs.