Social Media Executive

At La Vallée des Couleurs, a Social Media Executive manages content, engages with visitors, and promotes the park’s attractions across social platforms. They create posts, monitor trends, and analyze performance to boost brand visibility and engagement.

• Engagement Rate – Target a specific percentage of likes, shares, comments, and interactions on posts relative to the number of followers.
• Follower Growth – Achieve a set growth rate in the number of followers across social platforms.
• Website Traffic from Social Media – Drive a specific volume of website traffic through social media channels.
• Content Reach & Impressions – Aim for a set number of impressions or reach per post to increase brand visibility.
• Lead Generation – Measure the number of leads or conversions generated from social media campaigns.
• Response Time – Maintain a specific average response time for audience interactions, such as comments and messages.
• Click-Through Rate (CTR) – Ensure a minimum CTR for links shared on social media posts or ads.
• Customer Satisfaction/Feedback – Monitor and maintain a positive sentiment in social media mentions and reviews.
• Brand Mentions & Shares – Track the number of brand mentions, user-generated content, and shares.
• Conversion Rate from Paid Ads – Achieve a target conversion rate from social media paid advertising campaigns.
• Social Media ROI – Measure the return on investment for social media efforts, including both organic and paid campaigns.
• Influencer/Partner Engagement – Track successful collaborations or partnerships with influencers and brand advocates.