Senior Search Analyst L3
- Plaine Wilhems
- Not disclosed
- Permanent
- Added 14/11/2024
- Closing 14/12/2024
- Nathalie Duverge
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As a Paid Search Expert, you play a vital role in managing and optimizing paid search campaigns across various search engines.
- Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
- Analyze and report on campaign performance, identifying trends, and opportunities for optimization.
- Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.
- Continuously optimize ad copy, keywords, and landing pages to improve campaign effectiveness.
- Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.
- Stay up to date with industry trends, search engine feature updates, and best practices.
- Present campaign performance results and insights to clients regularly.
- Ensure paid search strategies align with clients' broader marketing and business goals.
Minimum Qualifications:
- Proficient in English. Dutch or French is a plus.
- 1-3 years of experience in a paid search role, preferably within an agency.
- Proficient in Google Ads, Bing Ads, and Seach Ads 360.
- Advanced knowledge of Excel and other data analysis tools. Looker studio is a plus.
- Strong understanding of SEM and PPC campaign management techniques.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.