Marketing Projects and Campaigns Coordinator

Marketing and campaign coordinator

Job Overview:
The Marketing Projects and Campaigns Coordinator is responsible for overseeing and managing the execution of marketing campaigns and projects. This role requires strong organizational, communication, and problem-solving skills, as well as a deep understanding of marketing strategies, project management, and cross-functional collaboration.

Key Responsibilities:

Campaign Management:Coordinate the planning, execution, and optimization of marketing campaigns across multiple channels (digital, print, social media, etc.).
Project Management: Lead marketing projects from concept to completion, ensuring that deadlines, budgets, and resources are managed effectively.
Team Collaboration: Work with cross-functional teams (designers, content creators, sales, etc.) to align on campaign goals and deliverables.
Market Research: Analyze market trends, customer needs, and competitive landscape to inform marketing strategies and campaign decisions.
Content Development: Collaborate with the creative team to develop compelling content for various marketing channels, ensuring brand consistency.
Performance Tracking: Monitor, analyze, and report on campaign performance and KPIs, using data-driven insights to refine strategies.
Budget Management: Assist in the management of marketing budgets, ensuring resources are allocated effectively to achieve campaign objectives.
Vendor and Stakeholder Management: Coordinate with external vendors, agencies, and partners to ensure timely and high-quality campaign deliverables.

Qualifications and Skills:
Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 2-4 years of experience in marketing, with at least 1-2 years in project coordination or campaign management.

Technical Skills:
Proficiency with project management tools
Familiarity with marketing platforms (e.g., Google Analytics, email marketing software, social media ad tools).

Key Skills:
Strong organizational and multitasking abilities.
Excellent communication and interpersonal skills.
Ability to collaborate with teams and manage stakeholders effectively.
Analytical mindset with experience in reporting and data analysis.
Detail-oriented with the ability to oversee multiple projects simultaneously.
Strong time management and deadline-driven approach.

Personal Attributes:

• Proactive: Takes initiative and anticipates needs before they arise.
• Creative Thinker: Innovative and able to develop fresh ideas for marketing campaigns.
• Problem-Solver: Ability to identify challenges early and propose solutions.
• Team Player: Works well in a collaborative, fast-paced environment.
• Adaptable: Open to change and comfortable in a dynamic marketing environment.