Marketing Executive

With the hotel’s strong brand presence and reputation in the global market, this position will play a crucial role in developing and implementing the hotel’s social media and digital strategy, whilst executing our marketing strategy to drive commercial success.

ESSENTIAL FUNCTIONS

-          Support the Food and Beverage department by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film and press coverage archives

-          Promote the hotel and food and beverage venues across digital channels and in print, utilising paid advertising opportunities such as boosted posts and social media adverts

-          Create social media strategies for each area of the business inclusive of competitor analysis and complete quarterly social media audits

-          Independently manage and implement key marketing initiatives and promotions whilst ensuring all activity is aligned with regional and global marketing activities

-          Lead effective content management across all available channels, including hotel website, OTAs, mobile marketing and partnership programs, whilst tracking all analytics

-          Organise influencer collaborations, maintain influencer lists, media packs and influencer giveaway merchandise and act as the liaison between the press office and the marketing team

-          Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed

-          Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines

-          Support the team across all areas when needed and stay up to date with new marketing and social media trends

-          Enter awards for the hotel, the food and beverage venues and team members

-          Regularly attend regional marketing calls in order to maintain consistency with brand guidelines and assets.

-          Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success

  Participate in all internal and external digital/marketing meetings and attend relevant industry events, training workshops and trade-shows

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job.

-          Organised, methodical

-          Takes strong initiatives and is independent

-          Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing, both in French and in English.

-          Ability to work under pressure and to manage stress

-          Provides a good image to be the representative of a 5-star hotel

-          Adopts a sales attitude towards guests

EDUCATION

Bachelor’s degree in Hotel Management, Business Administration, Marketing or Communications preferred.

EXPERIENCE

Requires a minimum of 1 years’ experience in sales.