Marketing Automation Specialist

goFLUENT is fundamentally disrupting the language learning market around the world, helping companies design a global digital training strategy for their employees.

goFLUENT accelerates the process of learning language through its platform, a unique blend of AI-powered technology, unmatched content library, and human interaction.

We are a mission-driven SaaS company that believes passionately in the right of every employee to have an equal opportunity to achieve success in the workplace, regardless of their native language.

About the position:

The goFLUENT Marketing team is looking for a strong addition to our growing team who will be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies. This role will be highly focused on email marketing, maximizing Marketo as a tool for automation for our global sales teams. Getting the right emails into the right inboxes at the right time to improve open and click-through rates is just the basics of the role. You will be expected to develop and track email campaigns and landing pages alongside a team of content writers and web developers, work closely with the lead generation team to identify and execute outbound marketing campaigns.

What You'll Do:

• Support marketing coordinators to create email campaigns for their different markets.

• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends;

• Segment contacts lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.); Monitor and maintain data quality within the marketing database;

• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;

• Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.