The E-commerce Lead is responsible for strategizing, planning, and executing online sales initiatives to drive revenue growth and enhance customer engagement.

The E-commerce Lead collaborates closely with cross-functional teams to ensure a seamless online shopping experience and maximizes conversion rates. This role will oversee digital marketing, website optimization, customer experience, and performance analytics to ensure alignment with business goals. 

As an E-commerce Lead, you will be involved (but not limited to): 

E-Commerce Strategies

• Develop and implement an e-commerce strategy aligned with business goals, including market research, product positioning, pricing, and promotions.
• Implement strategies to increase penetration rate of specific audiences and markets in the different business units
• Run and optimise paid advertising across different digital channels including Meta, TikTok, LinkedIn, and other non-social platforms
• Drive online sales growth through effective pricing, promotions, and upselling strategies. Monitor KPIs, such as conversion rate, bounce rate, and customer acquisition cost.

Conversion Rate Optimisation

• Analyse customer journey and use automation to improve conversion rate.
• Implement A/B testing across different platforms including social media, website and Google networks
• Oversee daily e-commerce operations, including product uploads, content management, and SEO optimizations to enhance customer engagement and drive conversions