Category Manager

HVC Ltd is seeking an experienced Category Manager to develop and execute strategies for the management and growth of specific product categories within the FMCG (Fast-Moving Consumer Goods) sector.

HVC Ltd is seeking an experienced Category Manager to develop and execute strategies for the management and growth of specific product categories. His/Her role involves overseeing product selection, pricing, promotions, and overall category performance to optimize sales and profitability. The Category Manager collaborates with cross-functional teams, including marketing, sales, accounting and supply chain, to ensure that the category strategy aligns with the company's overall business objectives.

Key Responsibilities:

1. Develop and implement strategic plans for assigned product categories, focusing on revenue growth, market share, and profitability
2. Analyze market trends, consumer behavior, and competitor strategies to identify opportunities and potential risks.
3. Forecast category growth and set performance targets.
4. Introduce new products and phase out underperforming ones based on data-driven analysis.
5. Monitor promotional effectiveness and adjust strategies as needed for optimal ROI.
6. Monitor category performance through key performance indicators (KPIs), such as sales volume, revenue, market share, and profitability.
7. Conduct regular reviews to assess performance against targets and take corrective actions if necessary.
8. Coordinate with the Retail and HORECA Managers to present reports and analysis to senior management, highlighting trends, opportunities, and challenges.
9. Work closely with sales teams to provide product knowledge, training, and tools to maximize category sales.
10. Partner with the marketing department to create effective marketing campaigns and communication strategies.
11. Coordinate with logistics and supply chain teams to maintain optimal stock levels and ensure efficient product distribution

Qualifications and Skills:

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field
• Experience: 3-5 years of experience in category management, brand management, or related fields within the FMCG sector.
• Strategic Thinking: Ability to develop long-term plans that align with business objectives.
• Communication Skills: Excellent written and verbal communication skills for collaboration and presenting findings.
• Technical Skills: Proficiency in MS Office (Excel, PowerPoint, Power BI, Business Central)