The Business Development Officer identifies and manages growth opportunities for City Clinic by building strategic partnerships, expanding patient services, and ensuring sustainable growth while upholding high-quality healthcare standards.
Strategic Planning and Market Research:
· Conduct comprehensive market analysis to identify trends, opportunities, and competitive positioning.
· Develop and execute strategic business development plans in alignment with the clinic's objectives. · Lead market research initiatives to explore potential expansion opportunities and new service lines.
Partnerships and Networking:
· Build and maintain relationships with healthcare providers, insurers, corporate partners, and community stakeholders.
· Represent the clinic at conferences, networking events, and industry forums to enhance visibility and partnerships.
Revenue Growth and Patient Acquisition:
· Design and implement innovative programs to attract and retain patients.
· Collaborate with marketing teams to create campaigns that promote City Clinic services and reach targeted demographics.
Service Expansion:
· Identify and evaluate opportunities to introduce new medical specialties or enhance existing services.
· Collaborate with clinical and operational teams to successfully launch new services or initiatives.