A Mauritius-based Destination Management Company specialising in tailor-made holidays, luxury travel, honeymoons, family holidays and curated island experiences.

As we continue to develop our presence in Mauritius and selected international markets, we are looking for a commercially minded and creative Brand & Growth Strategist to help shape the next phase of our brand, digital marketing and international growth.

This is not primarily a social media posting or graphic design position. We are looking for someone who can combine brand strategy, creative direction, digital marketing and commercial analysis to determine how the company should position itself, reach the right audiences and convert marketing investment into measurable business growth.

The Role

Reporting directly to the Director, the Brand & Growth Strategist will take a strategic view of the company's brand and marketing activities across multiple markets and channels.

The successful candidate will assess how the brand is positioned, identify growth opportunities, develop campaign concepts, provide creative direction, coordinate marketing initiatives and continuously analyse performance to determine what should be scaled, improved or discontinued.

The role will also contribute to the development and management of the company's international strategy.

Key Responsibilities

Brand & Growth Strategy

• Continuously assess the company’s brand positioning and identify opportunities to strengthen its presence within the Mauritius travel market.
• Develop marketing and growth strategies for selected international source markets.
• Identify priority customer segments, markets, channels and campaign opportunities.
• Translate the company's commercial objectives into practical marketing initiatives.
• Monitor travel trends, customer behaviour, competitors and emerging marketing opportunities.
• Recommend new approaches to improve brand visibility, lead generation, direct bookings and customer acquisition.

Campaign Strategy & Performance

• Develop campaign concepts for key segments such as luxury travel, honeymoons, families, signature experiences and other priority products.
• Define campaign objectives, audiences, messaging, offers and customer journeys.
• Work with internal staff and external specialists to execute campaigns across relevant digital channels.
• Assess the performance of paid advertising campaigns, funnels, landing pages and other acquisition channels.
• Monitor key indicators including advertising spend, cost per lead, conversion, booking value and return on marketing investment.
• Recommend when campaigns should be scaled, modified, tested further or discontinued.
• Produce clear performance insights and recommendations for management.

Creative Direction

• Develop creative concepts and provide direction for advertising videos, photography, graphics, landing pages and other marketing materials.
• Prepare campaign briefs, messaging angles, hooks and calls to action for content production.
• Ensure that all creative output remains consistent with the positioning and visual identity of the company.
• Review marketing materials produced internally or externally and provide constructive direction for improvement.
• Help maintain a consistent and premium brand image across digital touchpoints.

• Help build and structure the company’s creator programme.

Digital Presence & Customer Journey

• Regularly review the company's websites, booking platform, funnels and social channels from a customer and brand perspective.
• Identify weaknesses or inconsistencies in messaging, presentation and conversion journeys.
• Recommend improvements to increase enquiries, bookings and customer engagement.
• Work with web developers, designers, advertising specialists and other external partners where required.

Candidate Profile

We are particularly interested in candidates who combine creative thinking with strong commercial judgement.

The ideal candidate should have:

• Experience in digital marketing, brand strategy, growth marketing, advertising or a related field.
• Strong understanding of paid digital advertising, particularly Meta and/or Google Ads.
• Ability to interpret campaign data and translate performance into practical business decisions.
• Strong understanding of branding, customer positioning and digital customer journeys.
• Ability to develop campaign concepts and provide clear creative direction.
• Excellent written and verbal communication skills.
• Strong organisational and project management capabilities.
• An analytical mindset with a strong focus on commercial results and ROI.
• Ability to work independently, challenge existing approaches and present well-reasoned recommendations to management.

Experience within travel, tourism, hospitality, luxury, lifestyle or e-commerce would be an advantage but is not essential.

What We Are Looking For

We are not simply looking for someone to maintain social media accounts.

We are looking for someone who is naturally curious about why a campaign works, why another does not, how customers perceive a brand, where growth opportunities exist and how marketing investment can translate into profitable business.

The successful candidate should be equally comfortable discussing a creative campaign concept and analysing the numbers behind its performance.

What We Offer

• Opportunity to play a meaningful role in shaping the future growth of a developing Mauritius travel brand.
• Exposure to international markets and multiple travel segments.
• Direct collaboration with the Director and involvement in strategic marketing decisions.
• Opportunity to build new initiatives
• Scope to introduce ideas, test new approaches and influence the direction of the brand.
• A dynamic environment combining tourism, digital marketing, branding and international business development.

Remuneration: Commensurate with experience and capabilities.