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Trade Marketing Manager

  • Plaine Wilhems
  • Negotiable
  • Permanent
  • Added 14/03/2025 
  • Closing 31/03/2025
  • Proactive
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This role is ideal for a creative and results-oriented individual with deep expertise in trade marketing within the FMCG sector, aiming to drive brand success through impactful in-store activations and promotional strategies.

 

Our client, a well established and leading business in the FMCG industry, is looking for a Trade Marketing Manager.  

This role is ideal for a creative and results-oriented individual with deep expertise in trade marketing within the FMCG sector, aiming to drive brand success through impactful in-store activations and promotional strategies.

Role Purpose:

  • Develop and execute trade marketing strategies and activations to drive brand visibility, sales, and market share.
  • Bridge the gap between marketing and commercial teams, ensuring effective implementation of brand and promotional activities at the point of purchase (POP).

Key Responsibilities:

Trade Marketing Strategy:

  • Develop and execute the trade marketing activation strategy to align with the overall marketing and commercial objectives.
  • Plan, manage, and implement trade marketing campaigns, product launches, and in-store activations.
  • Work with commercial teams to identify growth opportunities through tailored trade promotions and category management.

In-store Activations & Promotions:

  • Lead the design and execution of in-store displays, point-of-purchase (POP) materials, and promotions to enhance product visibility.
  • Collaborate with retailers and distributors to plan and execute trade promotions, ensuring alignment with both brand and retailer objectives.
  • Monitor the effectiveness of trade marketing initiatives and optimize activations based on performance data.

Budget & Resource Management:

  • Manage the trade marketing budget, ensuring that all initiatives are cost-effective and within allocated resources.
  • Ensure timely delivery of all marketing materials and activations, working with procurement and external suppliers.
  • Track and report on ROI for all trade marketing campaigns and promotional activities.

Cross-functional Collaboration:

  • Work closely with the channel and brand marketing teams to align trade marketing strategies with overall business objectives.
  • Collaborate with channel teams and retail partners to ensure tailored solutions that drive shelf presence and category leadership.
  • Ensure that the commercial team has the necessary tools, training, and collateral to execute trade marketing initiatives at the point of sale. 

Market & Consumer/Shopper Insights:

  • Conduct market analysis and gather consumer/shopper insights to identify trends, opportunities, and challenges within the trade environment.
  • Monitor competitor activities and industry trends to keep strategies relevant and competitive.
  • Provide recommendations based on trade performance data to inform future marketing strategies and business decisions.

Merchandising & POS Optimization:

  • Develop merchandising standards and guidelines for retail displays, ensuring consistent brand presence across channels.
  • Oversee the installation and maintenance of POS materials and ensure alignment with brand guidelines.
  • Optimize product placements and promotional displays to enhance sales performance and brand visibility.

Reporting & Analysis:

  • Track and analyse the performance of trade marketing activities and provide regular reports on key metrics such as sales uplift, customer engagement, and ROI.
  • Utilize sales data, shopper insights, and market research to refine strategies and improve future campaigns.

Role Requirements:

Trade Marketing Experience:

    • 5+ years of experience in trade marketing, shopper marketing, or sales within the FMCG industry.
    • Proven experience in executing in-store activations, promotions, and trade marketing campaigns that drive sales growth.
    • Strong knowledge of the FMCG retail landscape, including experience working with supermarkets, wholesalers, and independent retailers.
    • Experience in budget management and ability to track ROI for marketing activities.
    • Expertise in merchandising, POS optimization, and understanding of shopper behaviours.

Tertiary Qualification:

    • A bachelor’s degree in Marketing, Business, or a related field is required. A master’s degree or additional certifications in trade marketing or sales is an advantage. 

Skills & Competencies:

    • Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
    • Excellent communication and negotiation skills to work effectively with internal teams, retail partners, and external suppliers.
    • Analytical mindset, with the ability to interpret sales data and shopper insights to make informed decisions.
    • Proficient in trade marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint).
    • Highly organized and detail-oriented, with a proactive approach to problem-solving.

 

Proactive reserves the right: 

  • To call only the shortlisted candidates for interview. 
  • Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.

 

Proactive Talent Solutions

Proactive Talent Solutions

 

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