Trade Marketing Activations Executive/Manager
- Plaine Wilhems
- Negotiable
- Permanent
- Added 29/11/2024
- Closing 27/12/2024
- Proactive
Our client, a well established and leading business in the FMCG industry, is looking for a Trade Marketing Activations Executive/Manager.
Our client, a well established and leading business in the FMCG industry, is looking for a Trade Marketing Activations Executive/Manager.
This role is ideal for a creative and results-oriented individual with deep expertise in trade marketing within the FMCG sector, aiming to drive brand success through impactful in-store activations and promotional strategies.
Role Purpose:
- Develop and execute trade marketing strategies and activations to drive brand visibility, sales, and market share.
- Bridge the gap between marketing and commercial teams, ensuring effective implementation of brand and promotional activities at the point of purchase (POP).
Key Responsibilities:
- Trade Marketing Strategy:
- Develop and execute trade marketing activation strategies.
- Plan and manage trade marketing campaigns, product launches, and in-store activations.
- Identify growth opportunities through tailored trade promotions and category management.
- In-store Activations & Promotions:
- Lead the design and execution of in-store displays and POP materials.
- Collaborate with retailers and distributors for trade promotions.
- Monitor and optimize the effectiveness of trade marketing initiatives.
- Budget & Resource Management:
- Manage the trade marketing budget.
- Ensure timely delivery of marketing materials and activations.
- Track and report on ROI for trade marketing campaigns.
- Cross-functional Collaboration:
- Align trade marketing strategies with overall business objectives.
- Collaborate with channel teams and retail partners.
- Provide tools, training, and collateral for the commercial team.
- Market & Consumer/Shopper Insights:
- Conduct market analysis and gather consumer/shopper insights.
- Monitor competitor activities and industry trends.
- Provide recommendations based on trade performance data.
- Merchandising & POS Optimization:
- Develop merchandising standards and guidelines.
- Oversee installation and maintenance of POS materials.
- Optimize product placements and promotional displays.
- Reporting & Analysis:
- Track and analyze the performance of trade marketing activities.
- Utilize sales data and shopper insights to refine strategies.
Role Requirements:
Trade Marketing Experience:- 5+ years of experience in trade marketing, shopper marketing, or sales within the FMCG industry.
- Proven experience in executing in-store activations, promotions, and trade marketing campaigns that drive sales growth.
- Strong knowledge of the FMCG retail landscape, including experience working with supermarkets, wholesalers, and independent retailers.
- Experience in budget management and ability to track ROI for marketing activities.
- Expertise in merchandising, POS optimization, and understanding of shopper behaviours.
- A bachelor’s degree in Marketing, Business, or a related field is required. A master’s degree or additional certifications in trade marketing or sales is an advantage.
- Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
- Excellent communication and negotiation skills to work effectively with internal teams, retail partners, and external suppliers.
- Analytical mindset, with the ability to interpret sales data and shopper insights to make informed decisions.
- Proficient in trade marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint).
- Highly organized and detail-oriented, with a proactive approach to problem-solving.
Proactive reserves the right:
- To call only the shortlisted candidates for interview.
- Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.
Proactive Talent Solutions
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