Social Media Executive

The United Basalt Products Limited is looking to recruit a motivated Social Media Executive who will report to the Group Communications Manager.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute a social media strategy aligned with the company’s marketing and business objectives.
• Manage and maintain the company’s social media accounts
• Create and maintain a content calendar for regular and strategic posting.
• Monitor industry trends, competitors, and social media best practices.

Content Creation & Management

• Write, edit, and publish engaging content (posts, articles, stories, videos, infographics).
• Work closely with designers and videographers to produce high-quality visual content.
• Implement innovative formats to maximize engagement.
• Optimize content for SEO to increase visibility.

Community Management

• Engage with followers by responding to comments, messages, and interactions proactively.
• Monitor and moderate discussions to maintain a positive brand reputation.

Analytics & Reporting

• Track social media performance and provide analytical reports (engagement, reach, conversions, etc.).
• Recommend improvements based on key performance indicators (KPIs).
• Utilize analytics tools such as Meta Business Suite, Google Analytics, and Hootsuite to optimize strategies.

Candidate profile:

• Degree in Digital Marketing, Communication or a related field.
•  A minimum of 3 years of experience in social media management,

• Strong understanding of social media platforms and management tools (Meta Business Suite, LinkedIn Ads, TikTok for Business, etc.).
• Knowledge of digital trends and social media algorithms.
• Excellent copywriting skills tailored to different platforms.
• Basic understanding of SEO, SEA, and paid social advertising.
• Familiarity with design and video editing tools (Canva, Photoshop etc) is a plus.
• Creativity and a strong sense of aesthetics.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Ability to work under pressure and meet deadlines.

 Management reserves the right to call only the best candidates for interview and not to make any appointment following this advertisement.