Sales and Marketing Officer

Proactive HR Services

Our client in the Engineering sector is looking for a Sales and Marketing Officer

Objective of role

To assist in driving revenue growth by identifying, developing, and securing new business opportunities while maintaining and strengthening relationships with existing clients. This role includes hands-on implementation of marketing and sales initiatives to increase brand visibility, attract target audiences, and achieve organizational goals. The Sales and Marketing Officer is responsible for executing campaigns, analysing market trends, and providing innovative solutions to meet customer needs and exceed sales targets.

Main tasks and duties

Sales

• Assist in developing and implementing sales strategies to achieve targets.
• Identify and prospect potential clients through research, networking, and cold calling.
• Build and maintain strong, long-lasting customer relationships.
• Prepare and deliver compelling sales presentations and product demonstrations.
• Negotiate and close sales deals while ensuring customer satisfaction.
• Monitor competitors and market trends to adjust strategies accordingly.

 Marketing

• Assist in the creation and execution of marketing campaigns to promote the company’s offerings.
• Develop engaging content for social media, email campaigns, and other digital platforms.
• Collaborate with the design and creative team to produce marketing materials.
• Conduct market research to understand customer needs and industry trends.
• Organize and participate in promotional events, trade shows, and conferences.
• Adopt a hands-on approach in monitoring the implementation and execution of marketing programmes
• Handling customer requests and complaints
• Participating in site visits with colleagues when needed

Analysis and Reporting

•  Analyse sales and marketing performance metrics and prepare reports for management.
• Provide insights on customer behaviour and market dynamics to support decision-making.
• Recommend strategies for improving customer acquisition and retention.

Administration:

• Assist in the implementation of Policies and procedures
• Handling of incoming and outgoing telephone calls
• Delivering administrative support
• Process HRDC refund for training courses 

Specific Competencies

• Customer-focused mindset with excellent negotiation skills.
• Creativity in developing innovative marketing strategies.
• Strong organizational skills and attention to detail.

• Must be detail oriented, team player and technologically savvy

• Computer literate with demonstrated ability in generic computer packages such as Microsoft Office, CRM software.

• Excellent instincts for conversing with technology executives and ability to think on the fly

• Fluency in English and French along with excellent phone skills and etiquette, interpersonal and presentation written and oral communication skills

• Working knowledge of MailChimp, Facebook and LinkedIn
• Passionate about social media (interested in doing it for yourself too!)
• Fast Learner

Experience:

1 to 3 years, preferably with relevant experience in similar industry

Qualifications:

Diploma in Sales, Marketing or equivalent