Marketing Specialist

As a Digital Marketing Specialist, you will play a key role in driving the digital presence and performance of Medine Property and its subsidiaries.

As a Marketing Specialist at Medine Group, you will craft and execute innovative digital marketing strategies, ensuring effective engagement across multiple channels to enhance brand visibility, drive website traffic, generate qualified leads, and support sales efforts. Your work will encompass developing targeted content, managing social media and search advertising campaigns, analyzing performance metrics, and staying ahead of digital trends to deliver exceptional results. 

As a Marketing Specialist, you will be involved but not l

imited to: 

Strategic Marketing 

•	Identify, develop and elaborate marketing strategies.
•	Understand pricing strategies, balancing firm objectives and customer satisfaction.
•	Provide (innovative) solutions to improve the company’s presence on the market.
•	Act rapidly to new information in order to align the property cluster and its projects to market demand.
•	Develop an annual marketing and service plan per project in support of the organization’s strategy and objectives, and measure results.
•	Work with development managers, communication manager and sales team to ensure that all marketing goals, campaigns and strategies are perfectly aligned with sales strategies.

Marketing Research & Analysis

•	Lead the marketing team in market research, and report accordingly.
•	Advise the project development team based on result of marketing research.
•	Regularly perform pricing analysis and recommend strategies to improve market position, and reduce costs.
•	Identify new practices and marketing opportunities.
•	Analyse the competition and review results of marketing research adjusting the company’s marketing strategy accordingly.
•	Develop and measure key metrics around the business including satisfaction and renewal rates.

Marketing Communication

•	Lead the creation/ production of inspiring design, content and marketing campaigns, in line with Medine’s group branding guidelines.
•	Contribute to develop and implement social media plan; work with the press and other related media outlets.
•	Provide leadership in the design and production of all aspects of visual marketing needs.

Management

•	Lead marketing operations, product management, customer service and customer retention.
•	Oversee and direct the efforts of a marketing team.
•	Manage customer satisfaction programs.
•	Plan, direct and coordinate marketing budget in accordance to the organization’s goal.
•	Set up business processes and tracks return on investments.

Team Collaboration 

•	Work closely with the Head of MarCom to define the marketing strategy in line with the projects pipeline.
•	Collaborate with internal business units and stakeholders to support business activities, ensuring marketing initiatives are aligned with overall company goals.
•	Participate in cross-functional meetings to ensure digital strategies complement offline marketing efforts and sales activities.

Any other cognate duties as may be necessary in the circumstances and / or required by the employer.

Minimum experience requirements 
•	At least 3 years of leadership experience in a similar role.
•	At least 10 years of marketing experience within the real estate industry.
•	Proven track record of success in (digital) marketing related roles within the property industry
•	Proficiency in using CRM software (Hubspot is a plus) and other sales and marketing tools, particularly for digital marketing.

Minimum education requirements

•	Bachelor’s degree in (digital) marketing, communication or related field.
•	 Master’s degree is a plus.

Required skills 

• Strong organization skills.
• Ability to handle multiple projects simultaneously and meet changing demands and priorities.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and internal teams.
• Outstanding written and verbal communication skills (in both English and French) with the ability to think creatively about how to market a brand.
• Curious, assertive and energetic leader :
• Commercial awareness for pricing and analyzing data.
• Excellent knowledge of marketing principles, sales and business development.
• Understand changing market dynamics, translating them into actionable strategies.
• Ability to work independently and collaboratively in a team-oriented environment.
• Strong analytical skills to interpret data and derive insights that drive decision-making and campaign optimization.