Marketing Executive (Restaurants Cluster)

We are looking for a Marketing Executive for our Restaurants cluster to join our team at our Bagatelle Head Office.

Overview of the Role:

The main purpose of the Marketing Executive for our Restaurants cluster is to be commercially focused, leading and executing marketing campaigns that drive brand awareness, attract customers, and support revenue growth.

This involves developing strategies aligned with business objectives, managing multi-channel campaigns and analyzing performance to ensure strong ROI and continuous optimization.

Our restaurant cluster, also known as 'Quick Service Restaurants,' includes brands such as Ocean Basket  Domino's Pizza and Moka'z.

Main Responsibilities:

• Plan and execute marketing campaigns across digital, print, and other channels.
• Create and distribute local marketing collateral and promotional materials.
• Conduct market research to identify customer segments and competitive opportunities.
• Manage local events, sponsorships, and community partnerships to boost brand visibility.
• Build and maintain partnerships with local businesses and influencers for cross-promotion.
• Track, analyze, and report on marketing performance to optimize ROI.
• Ensure brand consistency and develop brand guidelines, messaging, and visual identity.
• Maintain and update website content, commercial offers, and marketing material inventory.
• Recommend pricing strategies and promotional plans to meet business goals.
• Support the development and communication of market-level business plans.

Candidates's Profile

• Diploma or degree in Marketing, Business Administration, or a related field.
• Certification in Digital Marketing or relevant specialization is a plus.
• Previous experience in multi-channel marketing and campaign management.
• Proficiency in digital marketing tools, social media, and analytics.
• Strong market research and competitive analysis skills.
• Experience in managing local partnerships, events, and community outreach.
• Experience in budget management and reporting with a focus on ROI.