Junior Marketing Insight Officer

We are currently looking for motivated candidates to be considered as Junior Marketing Insight Officer. The role consist of gathering, analyzing and interpreting data to deliver insights to aid in decision-making and strategy for APTIS Group.

Duties and Responsibilities: 

• Conduct quantitative and qualitative research to gather insights into market trends, customer preferences, and competitive dynamics.
• Assist in development and implementation of new research process
• Assist in drafting research proposals, discussion guides, questionnaires and helping in participant recruitment
• Assist Group Marketing Manager & Insight Coordinator in qualitative research including but not limited to one-to-one interviews, focus groups, mystery shoppings, store-checks and others
• Prepare interview transcripts and conduct thematic analysis
• Create presentations to provide market and consumer insights to other departments.
• Carry out price monitoring for different business units
• Identify new trends and best practices through benchmarking and desk research
• Share relevant news thanks to curation and local/international media & social media monitoring
• Any other duty that the Insight Coordinator and Group Marketing Manager will consider as relevant

Qualification and Experience:

• Diploma in marketing, social science, business, or communication
• Internship or work experience in a research environment

Knowledge and Technical Competencies:

• Excellent written and oral  skills (ENG/FR)
• Knowledge of Microsoft Office Suite (Excel, PowerPoint, Word)
• Basic understanding of research methodologies