Head of Marketing and Student Recruitment

The Head of Marketing and Student Recruitment leads our admissions, recruitment, and communication efforts.

Applicants are also requested to complete an application form which is available in the following link:

https://www.middlesex.mu/about-mdx-mauritius/work-with-us

JOB DESCRIPTION

Job Title:               Head of Marketing and Student Recruitment

Campus:                Mauritius

Salary:                   Competitive  

Period:                   Full-time

Reporting to:         Campus Director

Overall Purpose

The Head of Marketing and Student Recruitment leads our admissions, recruitment, and communication efforts. The post holder will develop and implement a comprehensive marketing strategy that enhances the university's visibility, attracts prospective students, and strengthens our brand in a competitive educational landscape. The ideal candidate will have a proven track record in higher education marketing, exceptional leadership skills, and the ability to analyse market trends effectively.

Principal Duties

• Market Analysis: Conduct thorough market overviews and competitive analyses to identify trends, opportunities, and challenges in the higher education sector. Utilise data-driven insights to inform marketing strategies.
• Develop and Implement Student Recruitment, Marketing, and Communication Strategies: Create and execute comprehensive marketing, recruitment and communication strategies aligned with the university’s goals and objectives. This includes identifying target audiences, determining key messaging, selecting appropriate channels, and evaluating campaign effectiveness.
• Recruitment Cycle: Using the market analysis, take a data-informed approach to leading the student recruitment cycle to meet campus targets for all intakes. Key performance indicators would be expected to review progress and promote a high-performance culture to meet agreed-upon targets.

• Team Leadership: Build, mentor, and lead a high-performing marketing team. Foster a collaborative environment that encourages creativity, innovation, and professional growth.

• Brand Management: Protect and enhance the university’s brand reputation by ensuring consistency in messaging, visual identity, and tone across all communication materials and platforms. As the custodian of brand guidelines, you are expected to guide internal stakeholders on brand standards.
• Content Creation and Management: Create, review and/or approve content for various communication channels, including websites, social media platforms, email newsletters, print materials, and multimedia presentations. Coordinate with content creators across the university to ensure consistency and quality.
• Media Relations: Cultivate relationships with media outlets, journalists, and influencers to secure positive coverage of university initiatives, research outputs, faculty achievements, and other newsworthy events. Serve as the university's spokesperson when necessary.
• Event Promotion: Plan and execute marketing campaigns to promote university events such as conferences, seminars, workshops, and cultural activities. Collaborate with event organisers to ensure effective promotion and attendance.
• Internal Communication: Develop and implement strategies to enhance internal communication within the university community. Through newsletters, intranet, and other internal communication channels, keep faculty, staff, and students informed about important announcements, initiatives, and events.
• Budget Management: Develop and manage the marketing and communication budget, allocating resources effectively to achieve desired outcomes. Track expenses, monitor ROI, and provide regular reports to senior management.
• Collaboration and Reporting: Collaborate with various departments, including recruitment, admissions, and academic schools, to align marketing efforts and share insights. Provide regular reports on marketing and communication activities, outcomes, and progress towards set targets.

PERSON SPECIFICATION

Qualifications and Experience

• Bachelor’s degree in marketing, communication, public relations or a related field. A postgraduate qualification is desirable.
• Minimum of 7 years of progressively responsible experience in marketing, communications, or public relations, preferably within the higher education sector or a related field at a management level.
• Excellent communication and interpersonal skills, with the ability to build relationships with various stakeholders across different cultures and backgrounds.
• Demonstrated ability to think strategically and develop comprehensive marketing and communication strategies aligned with organisational goals and objectives.
• Exceptional writing, editing, and proofreading skills with the ability to craft clear, concise, and engaging content for various communication channels and audiences.
• Proven track record of successful media relations, including experience pitching stories to journalists, securing media coverage, and serving as a spokesperson for an organisation.
• Familiarity with marketing automation platforms, content management systems, social media management tools, email marketing software, and other relevant marketing technologies.

The above list is not exclusive or exhaustive; other duties and projects will be added as required by the Campus Director.