As a Digital Marketing Specialist, you will play a key role in driving the digital presence and performance of Medine Property and its subsidiaries.

As a Digital Marketing Specialist for Medine Property, you will craft and execute innovative digital marketing strategies, ensuring effective engagement across multiple channels to enhance brand visibility, drive website traffic, generate qualified leads, and support sales efforts. Your work will encompass developing targeted content, managing social media and search advertising campaigns, analyzing performance metrics using HubSpot, and staying ahead of digital trends to deliver exceptional results. Collaboration with internal teams and external partners is crucial in this role.

Being in this role, your roles and responsibilities will involve (but not limited to): 

Digital Strategy & Campaign Management

• Develop, implement, and optimize digital marketing strategies to increase brand awareness, generate leads, and achieve business objectives across Medine Property's portfolio.
• Coordinate and manage performance-driven digital campaigns across platforms such as Google Ads, Facebook, LinkedIn, TikTok and property listing sites.
• Align campaign execution with business goals, ensuring optimal use of budget to deliver measurable outcomes, including improved traffic, engagement, and conversion rates.
• Manage and optimize local and international campaigns across digital channels to increase reach and engagement.
• Create and execute continuous lead nurturing programs to engage prospects throughout their buyer journey and drive conversions into the sales funnel.

Social Media Strategy and Execution

• Develop and implement creative social media strategies for Medine Property and its subsidiaries to build a strong online presence.
• Monitor and manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads) to ensure they meet set objectives, including engagement and lead generation.
• Stay up to date with the latest social media trends and implement best practices in campaigns

Content Creation & Creative Briefing          

• Create and curate engaging content (text, images, videos) tailored to the company’s audience across social media, websites, blogs, and email campaigns.
• Collaborate with design teams and external suppliers to produce high-quality visual and video content aligned with the brand's identity and marketing objectives.
• Drive engagement and traffic through innovative content marketing strategies, ensuring that all digital touchpoints reflect the company’s vision and value propositions.

Sales Pipeline Collaboration           

• Actively participate in sales pipeline meetings to gather insights on marketing qualified lead (MQL) to sales accepted lead (SAL) transitions.
• Address pipeline progression challenges to support efficient lead and account movement through the funnel.
• Collaborate cross-functionally to understand marketing and sales funnels, target audiences, and buyer journeys.
• Ensure campaigns, content, and messaging are aligned with sales objectives and resonate with prospects.

Community Management

• Monitor and manage online community interactions, ensuring timely and effective responses across Messenger, Facebook Inbox, and other relevant platforms.
• Maintain a strong brand voice and ensure high customer satisfaction by addressing inquiries, comments, and feedback promptly and professionally.
• Utilize community feedback and sentiment analysis to guide future campaigns and improve customer experience.

Analytics and Reporting   

• Track, measure, and report on key performance metrics (traffic, leads, conversions) for all digital channels, providing insights and recommendations for future improvement.
• Utilize tools like Google Analytics, Facebook Insights, and others to evaluate campaign effectiveness and optimize ongoing efforts based on data.
• Analyze customer and digital behavior data to identify trends and opportunities for improving campaign performance.
• Analyze customer and digital behavior data, including HubSpot CRM data linked to digital marketing campaigns, to identify trends and opportunities for improving campaign performance.
• Develop Measurement Models: Design and implement measurement frameworks that capture the impact of various channels and touchpoints, providing revenue-driver insights to inform strategic decisions.
• Analyse Campaign Data and Optimize Performance: Regularly analyse campaign data and performance metrics to evaluate campaign effectiveness. Use insights to optimize and maximize ROI.

Team Collaboration          

• Collaborate with the Shared Services Communications to ensure alignment with broader marketing objectives.
• Collaborate with internal business units and stakeholders to support business activities, ensuring digital initiatives are aligned with overall company goals.
• Participate in cross-functional meetings to ensure digital strategies complement offline marketing efforts and sales activities.
• Work closely with internal teams including Creative, Product Marketing Management (PMM), Front-End Development (FED), Data Science, Revenue Operations (RevOps), Sales, and channel teams to develop and execute integrated, multichannel, always-on programs.
• Work closely with the group’s different Business Units and stakeholders to support business activities according to set KPIs and Goals.