Content Writer (EN/FR)

The Content Writer will join our marketing team to enrich our blog posts, websites, online content, and marketing copy. As the content writer, you’ll deliver quality writing pieces that appeal to our audiences, attract customers, boost brand awareness, and drive sales.

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Participate in developing thought leadership content
• Write clear marketing copy to promote our brand and individual products
• Create, proofread, and edit blog posts and corresponding social media posts
• Work with the Director of Marketing to make edits for a polished written product
• Coordinate with sales teams to identify content needs and advise on content development and design
• Promote content on social media
• Identify customers’ values, needs, and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements:

• Proven 2-3 years work experience as a Content Writer, Copywriter or similar role for digital marketing
• Well-developed ability to research, use data from multiple sources, and adapt writing styles and usage to industry terminology and audience
• Ability to think creatively contributing to ideas while converting them into content deliverables
• Familiarity with inbound marketing, direct experience a big plus
• Mother tongue English (must) with superior writing and editing skills
• Bachelor’s degree, preferably in Marketing, Communications, or English