Assistant Marketing Officer

The Assistant Marketing Officer will boost product success by working with our team on strategic campaigns, analyzing trends, and engaging with audiences through diverse channels, especially proactive social media efforts.

Job Summary:

The Assistant Marketing Officer will support our marketing initiatives and contribute to the overall success of our products. You will work closely with the marketing team to execute strategic campaigns, analyze market trends, and engage with our target audience across various channels, including proactive social media engagement to enhance brand visibility and drive engagement.

Key Responsibilities:

• Strategic Development: Develop strategies to identify and engage new prospects, increasing market penetration and brand awareness.
• Social Media Marketing: Actively manage and grow our social media presence, creating and executing marketing plans that promote our brands, products, and services effectively. Create and curate engaging multimedia content, including videos.
• Market Research: Conduct market research and analysis to identify opportunities for growth and understand customer preferences.
• Content Creation: Produce engaging content for both digital and traditional marketing channels that resonates with our target audience. Experience in creating videos and other visual content is highly advantageous.
• Campaign Management: Monitor and report on the performance of marketing campaigns, providing insights for optimization.
• Event Coordination: Support the organization of promotional events, fairs, and activities, and attend industry events, conferences, and trade shows.
• Collaboration: Maintain effective communication with internal teams and external partners to ensure aligned marketing efforts.
• Customer Interaction: Engage with potential customers, maintaining a marketing database and enhancing customer relationships.
• Innovation and Trends: Help identify marketing trends and key opportunities for innovation, suggesting new marketing programs.

Profile:

• Proficiency in MS Office suite, marketing analytics tools, and digital content creation tools.
• Excellent organizational skills and the ability to handle time-sensitive tasks.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team, under pressure, and meet deadlines.
• Strong work ethics and a thorough understanding of our products, brand, and industry dynamics.
• Strong analytical skills, creative thinking, and problem-solving abilities.
• Excellent written and verbal communication skills.

Qualifications:

• Minimum Certificate in Marketing or related field and/or
• 2 years previous experience in a marketing role, with specific experience in social media and content creation, particularly video content, will be highly valued.