Sales & Local Store Marketer

We are looking for a talented Sales & Local Store Marketer to join our team at our Head Office - Bagatelle.

Overview:

As a Sales & Local Store Marketer, you will play a vital role in supporting the overall Sales, Marketing, and local store initiatives. You will work closely with the Sales & Marketing Manager and Store Managers to generate sales, execute marketing campaigns, promote products, and enhance brand visibility both in-store and online.

Main Responsibilies:

Local Store Marketing                                                                                                                       

• Create and implement sales building programs and work closely with internal team    
• Collaborate with Store Managers to identify opportunities for in-store promotions, signage, and customer engagement activities.                                                                 
• Execute the sales program and instore activations on a timely basis, with clear set targets.    
• Brief team members on the planned programs to ensure alignment across all functions (operations, marketing, quality, development)                                                                          
• Develop a brand checklist and carry out a full brand audit each month and share the observations & scores with the stores, Marketing, and Operations.                                           
• Develop and execute local marketing initiatives to drive foot traffic and increase sales at individual store locations.                                                                   
• Implement targeted marketing strategies tailored to the demographics and preferences of each store's local community.                                                                             
• Cycle plan evaluation report to be shared, highlighting, general overview of the business, sales trend performance, and competition feedback.                                                       
• Establish relationships with local businesses, organizations, and community leaders to coordinate promotional events, sponsorships, and partnerships.                                                                                             

Digital Marketing Support                                                                                                               

• Assist in creating content linked with sales programs, activations, for digital marketing channels.                                                                                              
• Monitor and analyze digital marketing performance metrics to assess the effectiveness of campaigns and identify areas for improvement.                                                                      
• Coordinate with the Marketing Manager to ensure consistent branding and messaging across all online platforms.                                                                                        

Marketing Collateral and Materials                                                                                                   

• Ensure that support materials i.e. brochures, flyers, posters, are installed/delivered on time in full. 
• Maintain inventory of marketing collateral and ensure that all materials are up-to-date and readily available for use in-store.                                                  

Event Planning & Execution                                                                                                            

• Assist in planning and executing promotional events, product launches, and community outreach programs.                                                                                        
• Coordinate logistics, vendor relationships, and promotional materials for events both on-site and off-site.           

Market Research                                                                                                                   

• Conduct market research to identify trends, competitive insights, and opportunities for growth within local markets.                                                                                          
• Gather feedback from customers and community members to inform marketing strategies and product development efforts.                                                                                             

Sustainable Development                                                                                                               

• Comply with all the sustainability commitments and practices implemented within business units        
• Notify the Sustainable Development Department of any matters that may pose any impact to the environment and society