Digital Marketing Specialist

Responsibilities:

Develop Digital Strategies for relevant brands
Managing local and international brands social media accounts
Identify new digital advertising opportunities
Develop and implement email marketing campaigns.
Digital Advertising - Launch, manage and optimise Google campaigns.
Search Engine Optimization
Conduct Regular and record conversion optimisation tests and learnings to continually improve online presence and increase brand equity
Stakeholders Engagement - Nurture strong relationship with suppliers, attend suppliers conferences,
Build strong relationships with industry professionals and influencers
Reporting - Track and report on key performance metrics, understand ROAS and revenue growth goals.

Education / Experience and Skills

Bachelor’s Degree in Marketing, digital technologies or relevant field,
Five years’ experience in similar position is required
Comfortable with Facebook, Instagram, Tik Tok, SEO/SEM, Google Analytics and other social media best practices,
Experience with doing audience and buyer persona research,
Good Knowledge of Canva or Adobe Illustrator /Photoshop, Mailchimp /Zoho or any relevant email marketing tool,
Great Interpersonal and Communication skills

Grays