Digital Marketing and Communications Executive

The Digital Marketing and Communications Executive plays a central role in enhancing the university's online presence and reputation through digital marketing initiatives and effective social media communication strategies.

Applicants are also requested to complete an application form which is available in the following link:

https://www.middlesex.mu/about-mdx-mauritius/work-with-us

JOB DESCRIPTION

Job Title:                    Digital Marketing and Communications Executive

Campus:                     Mauritius         

Period:                        Permanent

Reporting to:              Marketing and Communication Manager

Overall Purpose: 

 The Digital Marketing and Communications Executive plays a central role in enhancing the university's online presence and reputation through digital marketing initiatives and effective social media communication strategies. The primary purpose of this role is to develop and implement digital marketing campaigns, manage social media channels, create engaging content, and cultivate strong relationships with internal and external stakeholders to promote the university's brand, programs, and achievements..

Principal Duties:

1. Digital Marketing Campaign Development: Develop and execute digital marketing campaigns in collaboration with colleagues at the Middlesex University London and Mauritius Campuses to enhance brand awareness, engagement, and conversion.
2. Coordinate Digital Ambassadors and other Influencers: Train and oversee digital ambassadors and other influencers to create creative and engaging content for dissemination across social media platforms.
3. Social Media Management: Manage the university's social media presence across platforms like Facebook, Twitter, Instagram, TikTok and LinkedIn. Plan and schedule regular posts, interact with followers, monitor trends, and analyse performance metrics to optimise social media strategies. Additionally, manage and reconcile social media accounts.  

2. Content Creation and Management: Create and curate high-quality and engaging content for various digital platforms, including websites, social media channels, email, and blogs. Ensure content is optimised for search engines (SEO) and tailored to target audience demographics.

5. Email Marketing Campaigns: Design and execute targeted email marketing campaigns to communicate with prospective students, current students, alumni, faculty, and other stakeholders. Develop engaging email content, manage subscriber lists, and analyse campaign performance.
6. Website Content Development and Optimisation: Contribute to developing the university's website content, ensuring it remains up-to-date, accurate, and engaging. Collaborate with web developers to implement website improvements, optimise user experience (UX), and monitor website analytics.
7. Digital Advertising Campaigns: Plan, execute, and optimise digital advertising campaigns across various channels, including pay-per-click (PPC), display advertising, and social media advertising. Monitor ad performance, adjust strategies as needed, and report on campaign ROI.
8. Brand Management: Uphold and promote the university's brand identity and messaging consistency across all digital channels. Ensure brand guidelines are adhered to in all digital marketing materials and communications. Maintain a campaign and photo repository. 
9. Analytics and Reporting: Monitor and analyse key performance indicators (KPIs) for digital marketing initiatives, including website traffic, social media engagement, email open rates, and conversion rates. Generate regular reports to evaluate campaign effectiveness and identify opportunities for improvement.
10. Collaboration and Stakeholder Engagement: Collaborate with internal departments, academic units, and external partners to coordinate digital marketing efforts, support promotional activities, and ensure messaging alignment. Cultivate strong relationships with stakeholders to foster support for university initiatives.
11. Stay Updated on Industry Trends: Stay abreast of digital marketing trends, tools, and best practices in higher education and beyond. Continuously seek opportunities to innovate and improve digital marketing strategies to maintain a competitive edge.

The listed responsibilities are not exhaustive; operating within a matrix structure may entail involvement in major events such as examination invigilation and graduation ceremonies, where all professional services staff are anticipated to contribute. The incumbent is expected to collaborate closely with all team members, offer support and cover when needed, and actively engage in team activities as requested. Additionally, the line manager may assign additional duties and projects as necessary.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Person Requirements:

• Proven experience in digital marketing, preferably in a higher education setting.
• Strong understanding of digital marketing concepts, tools, and techniques.
• Excellent written and verbal communication skills.
• Proficiency in content management systems (CMS), email marketing platforms, social media management tools, and web analytics tools.
• Creative thinking and problem-solving abilities.
• Strong project management and organisational skills.
• Ability to work effectively both independently and as part of a team.
• Flexibility to adapt to changing priorities and deadlines.
• Passion for education and a commitment to promoting the university's mission and values.