Head of Marketing
- Mauritius
- Not disclosed
- Permanent
- Added 17/04/2025
- Closing 17/05/2025
- Salveena Imbert
Join a dynamic bank as Head of Marketing! Lead strategy, elevate brand presence, and drive business growth in a fast-paced, collaborative environment.
Job Purpose
The role of Head of Marketing sits within the Marketing and Corporate Relations. The incumbent is responsible for leading and executing comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness.
They play a pivotal role in shaping the bank's image, ensuring alignment with business goals, and implementing effective marketing campaigns across various channels. It requires strong leadership, strategic thinking, and a deep understanding of the financial industry. He/She will be responsible for ensuring that all marketing deliverables are developed in line with our client's guidelines and ‘standards.
The ideal candidate should be self-driven team player, able to collaborate with the different stakeholders within and outside the team, knowledgeable, experienced in the marketing field and up to date on the current marketing trends.
The candidate will work closely with the Head of Marketing and Corporate Relations and the other specialist areas in the Marketing & Corporate Relations (MCR) team to define and deliver in a coherent manner the go to market plans. He/she will need to manage a team and also engage in a professional way with internal and external stakeholders at different levels. The candidate will need to act as a marketing specialist guiding the businesses to achieve their objectives.
Key Accountabilities
Marketing strategy development and delivery of business go to market plans
- Formulate and execute marketing strategies and annual delivery plans that align with the bank's overall strategic objectives, including market segmentation, targeting, positioning, and promotion of products and services.
- Lead the formulation and execution of in-country marketing strategies and annual marketing plans and budget in line with the country strategic objectives with the Head of Marketing and Corporate Relations and the different business heads for Corporate and Investment Banking (CIB), Wealth, Retail and Business Banking (RBB).
- Work in collaboration with ARO RBB and CIB, Marketing teams for pan-African campaigns/deliverables, and as required. Allocate resources to campaigns and plans within the constraints of these budgets. Own the management of the budget allocated to each cost centre and ensure spend are made in an optimal and efficient manner.
- Work closely with Head Marketing and Corporate Relations and interact with the Head of different business heads to align on priorities and obtain their input into the business pg. 2 of 4 marketing requirements.
- Drive initiatives to attract new customers while nurturing existing relationships. Utilize data-driven insights to identify customer needs and preferences, developing targeted campaigns to increase customer engagement and loyalty.
- Collaborate with product development teams to launch new financial products and services. Develop compelling value propositions and marketing materials to drive product adoption and usage.
- Arrange logistics around the launch of campaigns in-country, including creating plans for distribution of materials and communication to the branch and other networks. Lead the planning, execution, and optimisation of marketing campaigns across multiple channels, including traditional, digital and events. Collaborate with internal teams and external agencies to deliver impactful campaigns. Work in collaboration with the Head of Brand and Communications, Events and Sponsorship Manager to deliver impactful events to complement and support the integrated campaigns/product launch or relationship marketing activities.
- Research/observe competitor marketing campaigns and make recommendations to stakeholders and the Regional Marketing function on how Barclays plans can be improved for local market conditions taking into account the competitor environment. Feed results into Regional Office Marketing and ultimately into the annual Trading Plans.
- Interface with Marketing Managers in other countries Pan-Africa to share knowledge and experience.
- Feedback to Head of Marketing and Corporate Relations recommendations on marketing campaigns that should be launched. This involves regular updates to the marketing plan.
- Assist the Service Head and/or Service Manager with implementation of external Customer Service Campaigns by customizing material for local use and arranging the distribution logistics.
- Work closely with and support the Head of Brand and Communications, Community Manager in aligning the bank’s deliverables and work in a collaborative manner to ensure optimal impact on the brand and the business.
- Ensure that all in-branch materials are displayed or used as intended and that material in branches are kept up to date. This is done by interfacing with Branch Managers, Banking Hall Executives in branches and by conducting regular visits to samples of branches for each new campaign.
- Provide support to the Change Team or other units in meeting their marketing deliverables.
- Analyze results of campaigns that have been completed by reviewing the sales achieved against targets and highlight any significant deviations and lessons learnt.
- Develop recommendations for the Head of Marketing and Corporate Relations and relevant head of business on how to improve future campaigns.
- Stay abreast of digital marketing trends and technologies. Collaborate with the Head of Digital Marketing to integrate efficiently digital marketing tactics to enhance the bank's online presence and customer engagement.
- Ensure all legal and regulatory requirements are complied with before launching an marketing campaigns or using brands or messages or text from outside Mauritius.
- Manage the collaterals issued for the business and ensure that they are kept updated.
- Define and set up appropriate framework to assess and reporting of the suppliers’ KPIs.
- Review performance of in-country suppliers against agreed terms in place, on a regular basis and recommend improvements to enhance the work relationship and quality of deliverables. Work with the Head of Marketing and Corporate Relations to implement the changes required.
- Together with Procurement, agree terms and conditions of engagement, as well as service level agreements with the providers and recommend for signature.
- Develop a high performing team by embedding formal performance development and by coaching the team to ensure they perform effectively.
- Define a development plan for each direct report and ensure implementation with any required support from the Head of MCR.
- Develop and maintain a succession plan for team in line with the Talent Management process, determine the learning working in collaboration with the function management team.
- Drive the employee engagement of your direct reports by analysing employee engagement survey results, drawing up appropriate plans and following through on execution.
- Put in place processes and tools to effectively evaluate and measure the function activities, output and results, ensuring that all poor performance is addressed effectively in line with the Bank’s Performance Accelerator Program.
- Ensure effective leave planning and management of direct reports.
Role/person specification
Soft Skills
- Strategic Thinking and Development: Proven ability to think strategically and develop long-term marketing plans aligned with the bank's overall objectives. Capable of assessing market trends, competitive landscape, and customer insights to identify opportunities and formulate innovative strategies.
- Leadership: Strong leadership abilities to work collaboratively with the team and the other stakholders, set clear goals, and drive performance.
- Communication: Excellent verbal and written communication skills to articulate marketing strategies, collaborate with cross-functional teams, and engage with stakeholders.
- Creativity: Innovative mindset to develop unique marketing campaigns and initiatives that resonate with target audiences and differentiate the bank from competitors.
- Problem-Solving: Strong problem-solving skills to address challenges, overcome obstacles, and optimize marketing efforts for maximum effectiveness.
- Collaboration: Ability to collaborate effectively with internal teams, external agencies, and stakeholders to execute marketing campaigns and achieve desired outcomes.
- Adaptability: Flexibility to adapt to changing priorities, market dynamics, and emerging trends in the financial industry. Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectively.
- Strategic Thinking and Development: Proven ability to think strategically and develop long-term marketing plans aligned with the bank's overall objectives. Capable of assessing market trends, competitive landscape, and customer insights to identify opportunities and formulate innovative strategies.
- Market Research and Analysis: Ability to conduct market research, competitor analysis, and customer segmentation to identify opportunities and inform marketing strategies.
- Content Development: Proficiency in content creation for various marketing channels, including website copy, email newsletters, social media posts, and advertising materials.
- Data Analytics: Strong analytical skills to interpret marketing data, track KPIs, and optimize campaigns based on performance metrics.
- Digital Marketing Proficiency: Good understanding of digital marketing tools and platforms such as Google Analytics, AdWords, social media advertising, email marketing software, and SEO tools.
- Financial Industry Knowledge: Understanding of banking products, services, regulations, and industry trends to effectively market financial offerings will be a strong advantage.
- Compliance and Regulatory Understanding: Knowledge of regulatory requirementsgoverning marketing activities in the financial industry, including data privacy laws and consumer protection regulations.
Expertise Essential
- Proven track record and experience in a similar role.
- Experience in advising and dealing with senior stakeholder and providing marketing.
- Proven ability to manage projects/activities at the same time, whilst delivering quality work within stringent timelines.
- Experience in management a team and driving engagement.
- Master's degree or equivalent in marketing, digital marketing or relevant field.
- Sound understanding of banking products, services, and customer segments will be an advantage.
- Awareness of the external environment in which the bank operates.
- Proficiency in digital marketing tools and platforms, as well as data analytics tools.
- Good understanding and experience in project management.
Bolt Talent Solutions (Pty) Ltd
- 1st Floor, La Promenade, The Trademark, MU, 80829, Moka, Mauritius