The key responsibilities and tasks will include the following:

KEY RESULTS AREA (KEY TASKS):

·       The key responsibilities and tasks of a Channel Executive is to generate sales for the Channel assigned to you through business development, trade execution and brand activation initiatives with a view to meet the Company’s monthly and yearly targets in the Commercial Department.

·       The specific duties assigned may change at any time within the department responsibilities depending on posting which may rotate.

MAIN DUTIES AND RESPONSIBILITIES

·       Manage all the account partners to perform against short- and long-term company goals across the whole sales proposition.

·       Deliver growth and revenue sell-through targets from each business partner within your Channel.

·       Build and maintain strong, influential and collaborative business relationships with the retailer management teams, retail partner outlet, and distribution centre with a view to further grow sales

·       Deliver presentations of the company products falling under your Channel. 

·       Provide sales consulting/ training on the existing company products/ new products to the key account staff (On trade outlet staffs).

·       Build the right sales forecast and manage the product inventories with the partners.

·       Ensure the partners have the correct order backlog in place.

·       Undertake new accounts development initiatives with proper market survey, competition analysis and market penetration.

·       Analyse and report business results and trends on a weekly/ monthly basis.

·       Negotiate with the partners to build and execute strong and impactful demand generation plans with named accounts.

·       Initiate On Trade Channel sell-through programs, promotions and other marketing strategies for improved business.

·       Ensure the roll-out and execution of the right merchandising solutions.

·       Lead brand activation initiatives as delegated by the Channel development manager or its delegate.

·       Perform any other cognate duties with respect to the channels’ activities.