CRM Executive

Department: Marketing / Customer Relationship Management
Reports To: CRM Manager / Head of Marketing
Location: Mauritius
Company: Bwinners.net Limited / Talyas Tech

 

 

Ya Technologies Ltd is one of the largest online gambling company in Africa. We offer a wide portfolio of betting opportunities and gaming products to thousands of customers across multiple African countries. We operate under full regulatory compliance, licensed by the Gambling Commissions and Governments in each country we serve.

Role Overview

We are seeking a proactive and detail-oriented CRM Specialist to join our growing marketing team. This role is ideal for a professional with a strong foundation in customer retention, digital campaign execution, and CRM platform management.

The ideal candidate will have a passion for customer engagement, player journey design, and content localization. This role requires at least 2 years of CRM experience, strong skills in Microsoft Office and CRM platforms, and the ability to communicate effectively in both English and French.

Key Responsibilities

CRM Campaign Support

• Assist in creating, scheduling, and deploying CRM campaigns (email, SMS, in-app).
• Segment player databases based on behavior, activity, and preferences.
• Coordinate multilingual (EN/FR) content and campaign translations.

Content & Creativity

• Write and localize engaging campaign copy, subject lines, and promotional banners.
• Collaborate with design and marketing teams on seasonal offers and campaign calendars.
• Proofread all CRM content for clarity, tone, and accuracy.

Website & Player Journey

• Update and manage landing pages and promotional areas on the website.
• Monitor player lifecycle and optimize key journey touchpoints from registration to reactivation.
• Ensure a seamless, branded experience across all platforms.

Performance Reporting & Optimization

• Track CRM metrics such as open rates, CTRs, conversions, and player engagement.
• Support A/B testing and share insights to improve campaign performance.
• Maintain CRM dashboards and reports in Excel or integrated tools.

Tools & Process Management

• Maintain CRM databases and ensure data cleanliness and segmentation accuracy.
• Utilize tools such as Mailchimp, HubSpot, or similar for automation and scheduling.
• Create internal templates for campaign tracking, briefs, and documentation.

Required Qualifications & Skills

• Minimum 2 years of experience in CRM, digital marketing, or communications.
• Fluent in English and French (written and spoken).
• Proficient in Microsoft Office (especially Excel, Word, PowerPoint).
• Experience with CRM platforms
• Excellent content writing and editing skills.
• Familiarity with CMS platforms and basic understanding of user experience (UX).
• Detail-oriented, organized, and creative thinker with a can-do attitude.

 

Nice to Have

• Previous experience in iGaming, eCommerce, or entertainment sectors.
• Experience with WordPress, Webflow, or basic HTML knowledge.
• Interest in data analytics and tracking player behavior trends.