1. POSITION PURPOSE

The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team.

To undertake marketing activities in order to deliver and exceed the key Business Objectives from the Attraction Business plan. To build and develop existing and new target markets as agreed with the Leadership Team.

The role focuses on enhancing brand visibility, driving customer engagement, and supporting revenue generation through effective marketing initiatives aligned with the Company’s objectives.

2. KEY RESPONSIBILITIES

2.1 Marketing Campaigns & Execution

• Plan, coordinate, and execute marketing campaigns across various channels
• Support promotional activities to drive sales and customer engagement
• Ensure timely implementation of campaigns in line with marketing plans
• Monitor campaign performance and suggest improvements

2.2 Digital Marketing & Content Management

• Manage and update digital platforms, including social media and website content
• Create and publish engaging content aligned with brand standards
• Monitor online engagement and respond to customer interactions where required
• Support digital advertising initiatives and track performance

2.3 Brand Management & Visibility

• Ensure consistency of brand identity across all marketing materials
• Support the development of marketing materials such as brochures, posters, and advertisements
• Coordinate with internal teams and external agencies for design and production
• Maintain brand standards across all communication channels

2.4 Market Research & Analysis

• Conduct market research to identify trends, customer preferences, and opportunities
• Monitor competitor activities and market positioning
• Provide insights and recommendations to improve marketing strategies
• Analyse campaign performance and report findings

2.5 Coordination with Sales & Operations

• Work closely with Sales and Operations teams to align marketing efforts with business needs
• Support the promotion of packages, events, and special offers
• Ensure effective communication of campaigns to relevant departments

2.6 Event & Promotional Activities

• Assist in planning and coordinating events, activations, and promotional activities
• Ensure proper execution and brand representation during events
• Support on-site marketing initiatives when required

2.7 Reporting & Documentation

• Prepare and submit marketing reports, including campaign performance and analytics
• Maintain records of marketing activities and budgets
• Track key marketing metrics and identify areas for improvement

2.8 Ancillary Duties

• Perform any other duties reasonably related to the role as may be assigned by Management
• Support cross-functional projects and business initiatives
• Assist in PR, CSR, and business development activities where required
• Provide support during peak operational or promotional periods