Duties and responsibilities:

• Develop, implement, execute and achieve sales and marketing strategies that will drive revenue growth and increase market share
• Oversee the development and maintenance of the brand identity, ensuring consistency across all channels
• Implement strategies to enhance brand visibility and recognition
• Maximize revenue opportunities for all revenue centers including MICE, Food & Beverage and Wellness & Spa and grow market share
• Lead the development and execution of marketing campaigns across various channels
• Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing
• Conduct market research to identify trends, target audiences, develop and set rates as well as tactical offers through review of market research and trends
• Develop the annual sales and marketing budget and action plan
• Closely track and analyze the performance of marketing campaigns
• Conduct local and international sales calls and attend trade fairs
• Evaluate and manage the performance of distribution channels, i.e., OTAs, Tour Operators, Booking Engine and General Sales Agents and partners and provide necessary assistance

Key Competencies:

The ideal candidate shall:

• Possess a Bachelor's degree in Marketing or Business Administration with a marketing concentration, preferably in Luxury Brand Management
• Have 8+ years including 5 years in a managerial position and 2 years in a sales position in hospitality.  Experience in the luxury hotel industry is an advantage
• Have proven success in a similar role
• Versed in hotel Reservation and Property Management System and digital marketing tactics
• Be results oriented
• Have strong networking, communication analytical, time management and organizational abilities