SALES MANAGER

Key Duties & Responsibilities

• Assist the Assistant Director of Sales in driving revenue growth across all resort segment, including rooms, F&B and Spa
• Build and maintain strong relationships with key clients, including corporate accounts, travel agents, and event planners, to secure repeat business and foster loyalty.
• Must have experience in MICE and drive more MICE business to the hotel (this will be a very important part of this role)
• Proactively identify and pursue new business opportunities in both domestic and international markets to increase the resort’s market share.
• Conduct thorough market research to identify emerging trends, evaluate competitor activities, and develop appropriate pricing strategies and offers.
• Track sales performance and KPIs to assess progress toward targets, analyse results, and adjust strategies as needed to meet objectives.
• Oversee and optimize the performance of all distribution channels, including OTAs, tour operators, GSAs, and other key partners.
• Collaborate with the reservation, revenue and operations teams to align on campaigns, pricing and brand messaging.
• Generate detailed sales reports that track performance, market conditions, and provide valuable insights to senior management.
• Attract new clients while ensuring high levels of service to retain existing ones and represent the resort at trade fairs and industry events, both locally and internationally.
• Lead negotiations for corporate deals, group bookings and special events to maximize revenue while aligning with the resort’s financial objectives.
• Monitor feedback from clients and guests, ensuring the resort consistently exceeds expectations and continues to drive positive business growth.