Digital Marketing Coordinator

Key Responsibilities

• Manage and grow the digital presence of multiple brands across online channels.
• Plan, create, and publish engaging content aligned with brand identity, marketing objectives, and industry trends.
• Develop and maintain content calendars to ensure consistent and timely communication.
• Monitor and engage with online communities by responding to comments, messages, and customer enquiries in a professional manner.
• Support the execution of digital marketing campaigns, product launches, promotions, and brand activations.
• Collaborate with internal teams and external partners to ensure alignment of marketing initiatives.
• Coordinate influencer and partnership activities, including content management and performance monitoring.
• Manage and update website content while implementing on-page SEO best practices to improve visibility and user experience.
• Support the planning and execution of email marketing campaigns, including content creation, audience segmentation, and performance analysis.
• Assist in the implementation and optimisation of paid digital advertising campaigns.
• Track, analyse, and report on key digital marketing metrics, providing recommendations to enhance performance and ROI.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Ensure brand consistency across all digital touchpoints, communications, and marketing materials.
• Contribute to the development and execution of the company's digital marketing strategy.