Digital Marketer

Job Description

We are looking for a creative, hands-on, and results-driven Digital Marketer to manage and grow the online presence of Vallé Advenature Park.

Key Responsibilities:

• Plan, create, publish, and manage content across Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile
• Develop and maintain monthly content calendars in line with brand guidelines, campaigns, and seasonal activities
• Manage online community engagement, including comments, messages, and reviews in English, French, and Kreol
• Monitor digital trends, competitor activity, and audience behaviour to keep content relevant and engaging
• Track and report key digital marketing performance indicators, including reach, engagement, website traffic, leads, bookings, and cost per result
• Manage and maintain digital tracking tools such as Google Analytics 4, Meta Pixel, Google Tag Manager, and UTM tracking
• Conduct keyword research and optimise website pages, activity listings, and online content for SEO (Search Engine Optimisation).
• Monitor website visibility, rankings, technical performance, and Google Business Profile
• Maintain accurate information across TripAdvisor, OTAs, directories, and other online platforms
• Plan, launch, and optimise Google Ads and Meta Ads campaigns
• Manage digital advertising budgets, audience targeting, bidding, and campaign performance
• Conduct A/B testing and implement improvements to maximise campaign effectiveness
• Support promotions, product launches, and seasonal marketing campaigns
• Update website content, banners, offers, and other digital assets
• Identify opportunities to improve the online booking journey and overall user experience
• Provide clear digital marketing insights and recommendations to the Marketing Manager and Management

Requirements:

• Qualifications & experience

  • Degree or diploma in Marketing, Digital Marketing, Communication or a related field
  • 2–3 years' experience in a digital marketing role, ideally in tourism, hospitality, leisure or retail
  • Proven experience running Meta Ads and Google Ads campaigns with measurable results
  • Google Ads, Google Analytics or Meta Blueprint certification is an advantage

  Skills

  • Strong command of Meta Business Suite, Google Ads, GA4, Google Search Console and Google Tag Manager
  • Solid understanding of SEO (on-page, technical and local)
  • Comfortable with data: builds clear reports in Excel/Google Sheets or Looker Studio
  • Basic content skills (Canva, CapCut or similar); website CMS experience is a plus
  • Excellent written English and French; Kreol is an asset

  Personal attributes

  • Creative, curious and always up to date with digital trends
  • Organised, able to juggle several campaigns and deadlines
  • Results-driven, with an eye for detail
  • A team player who enjoys the outdoors and adventure

Join our marketing team and help grow the digital presence of Vallé Advenature Park.

Please note that we provide Round-trip transport from nearest pick-up points (Transport - Aller retour fourni par Valle Advenature Park)