Digital Insights & Experience Analyst

Join our Digital Channels & Products team and play a key role in shaping exceptional digital experiences through data-driven insights. As a Digital Insights & Experience Analyst, you will help transform customer and business data into meaningful recommendations that enhance digital adoption, optimise customer journeys and support strategic decision-making.

This is an exciting opportunity for an analytical and curious professional who enjoys working with data, uncovering trends and collaborating across teams to drive digital innovation and improve customer outcomes.

Responsibilities:

• Analyse digital, customer and operational data to identify trends, opportunities and areas for improvement.
  
• Monitor and report on key digital performance metrics, including customer adoption, engagement and conversion rates.
  
• Develop insightful dashboards, reports and presentations that support informed business decisions.
  
• Evaluate end-to-end customer journeys and digital experiences to identify pain points and improvement opportunities.
  
• Analyse customer feedback and Voice of Customer (VoC) data to support experience enhancement initiatives.
  
• Assess campaign effectiveness, sales performance and customer activation outcomes, providing actionable recommendations.
  
• Conduct market and competitor research to support the evolution of digital products and channels.
  
• Ensure data accuracy, consistency and compliance with reporting standards and governance requirements.
  

Profile

• Degree in Data Analytics, Business Analytics, Statistics, Economics, Finance, Information Systems, Marketing Analytics or a related field, or equivalent relevant professional experience.
• At least 1 year of experience in data analysis, business intelligence, customer insights, digital analytics or a related discipline.
• Proficiency in Microsoft Excel and data visualisation tools such as Power BI.
• Understanding of digital channels, customer journey mapping and customer experience measurement.
• High attention to detail and commitment to delivering accurate and reliable information.