Graphic Designer

Ashford Capital is looking for a creative, talented, and detail-oriented Graphic Designer to join its team. The successful candidate will be responsible for creating engaging and impactful visual content across both digital and traditional marketing channels.

Working closely with the marketing team and various business divisions, including Construction, Electrical Goods, and Travel, the Graphic Designer will translate business and marketing objectives into compelling visual concepts that strengthen brand identity, support promotional activities, and engage target audiences.

The ideal candidate will have a strong creative vision, excellent design skills, and the ability to manage multiple projects while maintaining consistency, quality, and attention to detail.

Key Responsibilities

• Design and develop creative, engaging, and high-quality graphics and visual content for online and offline marketing campaigns.
• Create visual solutions tailored to the specific needs of different business divisions, including Construction, Electrical Goods, and Travel.
• Work closely with various departments to understand their objectives, target audiences, and communication requirements.
• Collaborate with the marketing team to conceptualise and implement marketing campaigns, promotional activities, and communication plans.
• Create and manage visual content for social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.
• Ensure all visual content is aligned with the company's brand guidelines and maintains a consistent visual identity across different platforms and communication materials.
• Design a wide range of marketing collateral, including:
  • Social media graphics and posts
  • Digital advertisements
  • Banners and promotional materials
  • Brochures and flyers
  • Presentations
  • Posters
  • Product and promotional materials
  • Branded goods and tokens
  • Other print and digital marketing assets
• Develop creative concepts and visual themes for promotional campaigns and special projects.
• Participate in brainstorming sessions and contribute creative ideas for new marketing strategies, campaigns, and initiatives.
• Adapt existing designs and visual assets for different formats, platforms, audiences, and campaign requirements.
• Work with the marketing team to ensure that all campaigns are visually cohesive and effectively communicate the intended message.
• Coordinate with external suppliers, printers, or other production partners when required to ensure the quality and timely delivery of printed and promotional materials.
• Organise and maintain design files, templates, brand assets, and other visual resources.
• Stay up to date with the latest design trends, software, digital platforms, and industry best practices.
• Continuously explore new creative approaches and techniques to improve the quality and effectiveness of the company's visual communication.

Candidate Profile

Qualifications and Experience

• Proven experience as a Graphic Designer, Visual Designer, Creative Designer, or in a similar role.
• A portfolio demonstrating strong graphic design, creativity, and visual communication skills is required.
• Experience designing content for both digital and print media.
• Experience creating social media content and marketing materials for different platforms.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, InDesign, Canva, or equivalent tools.
• Experience with branding, marketing campaigns, and corporate communications would be an advantage.
• Experience working across multiple industries or business divisions would be an advantage.
• A diploma or degree in Graphic Design, Visual Communication, Digital Design, Marketing, or a related field would be an advantage.

Skills and Competencies

• Strong creative and artistic abilities.
• Excellent understanding of layout, typography, colour, composition, and visual hierarchy.
• Strong attention to detail and commitment to producing high-quality work.
• Ability to translate ideas, concepts, and business requirements into compelling visual content.
• Strong understanding of branding and visual identity.
• Good understanding of social media design requirements and digital content formats.
• Ability to manage multiple projects and meet deadlines effectively.
• Strong organisational and time-management skills.
• Ability to work independently while also collaborating effectively with different teams.
• Excellent communication and interpersonal skills.
• Creative problem-solving mindset with the ability to adapt designs to different audiences and objectives.
• Proactive, innovative, and willing to experiment with new creative ideas.
• Ability to respond positively to feedback and incorporate revisions efficiently.

Key Performance Areas

The successful candidate will contribute to:

• Quality and creativity of visual content.
• Consistency of the company's brand identity across all channels.
• Effective delivery of marketing and promotional materials.
• Social media content quality and engagement.
• Timely completion of design projects and campaigns.
• Creative support provided to the company's different business divisions.
• Continuous improvement of the company's visual communication and marketing presence.