SEO Expert 

Ashford Capital is seeking a talented, analytical, and results-driven SEO Expert to join its team. The successful candidate will be responsible for developing and implementing effective Search Engine Optimization (SEO) strategies to improve the visibility, search engine rankings, organic traffic, and overall digital performance of the company's websites and online platforms.

The ideal candidate should have a strong understanding of search engine algorithms, keyword research, content optimization, website performance, analytics, and current SEO best practices.

Key Responsibilities

• Ensure that the company's websites are fully optimized and search engine-friendly.
• Develop and implement effective SEO strategies to improve organic search rankings and online visibility.
• Conduct keyword research and identify relevant opportunities to increase website traffic.
• Optimize website content, landing pages, metadata, headings, images, and other on-page elements for search engines.
• Optimize relevant digital and social media content to support overall online visibility and performance.
• Monitor website traffic, search rankings, user engagement, and other key performance indicators.
• Identify SEO opportunities, technical issues, and areas for improvement across websites and digital platforms.
• Conduct regular website audits and recommend appropriate solutions to improve SEO performance.
• Monitor competitors and industry trends to identify new opportunities and maintain a competitive advantage.
• Measure and report on the Return on Investment (ROI) and overall success of SEO campaigns and initiatives.
• Track, analyse, and report on performance using relevant SEO and web analytics tools.
• Work closely with content creators, developers, marketing teams, and other stakeholders to ensure SEO best practices are implemented across all digital activities.
• Stay up to date with the latest search engine algorithms, SEO trends, tools, and industry best practices.
• Prepare regular performance reports and provide strategic recommendations to improve digital performance and achieve business objectives.

Candidate Profile

Qualifications and Experience

• Proven experience as an SEO Specialist, SEO Expert, Digital Marketing Specialist, or in a similar role.
• Strong knowledge of SEO principles, including on-page, off-page, and technical SEO.
• Experience in keyword research, competitor analysis, website audits, and content optimization.
• Experience using SEO and web analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
• Good understanding of website performance, user experience, and search engine ranking factors.
• Knowledge of content marketing and social media optimization would be an advantage.
• A qualification in Digital Marketing, Marketing, Information Technology, or another relevant field would be an advantage.

Skills and Competencies

• Strong analytical and problem-solving skills.
• Excellent understanding of search engine optimization techniques and best practices.
• Ability to interpret data and translate insights into effective strategies and recommendations.
• Strong attention to detail and accuracy.
• Excellent organisational and time-management skills.
• Ability to manage multiple projects and priorities effectively.
• Good communication and reporting skills.
• Ability to work independently as well as collaboratively within a team.
• Proactive, results-oriented, and motivated to stay up to date with developments in the digital marketing industry.