Brand & Creative Manager

JOB SUMMARY

The Brand & Creative Manager is responsible for shaping, protecting and activating the brand across all touchpoints. The role leads brand strategy, drives creative excellence, manages projects end-to-end, and inspires a multidisciplinary creative team to deliver consistent, high-quality work aligned with business objectives.

DUTIES & RESPONSIBILITIES

1.Brand Strategy & Leadership

•Define, develop and implement the brand strategy in line with the organisation’s vision and business priorities.
•Act as the brand guardian, ensuring consistency of brand identity, tone of voice and visual standards across all platforms and entities.
•Translate strategic objectives into clear brand narratives and communication frameworks.
•Lead brand positioning initiatives, brand architecture, and key campaigns to strengthen brand equity.
•Provide strategic guidance to internal stakeholders and external partners on brand-related matters.
•Monitor brand performance and perception, identifying opportunities for continuous improvement

2. Creative Strategy & Development

•Set the creative direction across all communication channels (digital, print, events, campaigns, internal communications, etc.).
•Lead the development of strong creative concepts that are insight-driven, on-brand and impactful.
•Oversee the creation of visual and written content, ensuring high creative standards and relevance to target audiences.
•Challenge briefs constructively to elevate ideas and outcomes.
•Stay ahead of creative, design and communication trends to keep the brand fresh and competitive.

3. Project Management

•Oversee creative and brand projects from brief to delivery, ensuring timelines, budgets and quality standards are met.
•Translate business and marketing needs into clear, actionable briefs for the creative team and external agencies.
•Coordinate with internal departments and external partners to ensure smooth execution of projects.
•Prioritise workloads and manage multiple projects simultaneously in a fast-paced environment.
•Anticipate risks, manage dependencies and ensure timely decision-making.

4. Team Management

•Lead, mentor and inspire the brand and creative team to deliver their best work.
•Foster a collaborative, creative and high-performance team culture.
•Provide clear direction, constructive feedback and regular performance reviews.
•Support team development through coaching, training and exposure to new challenges.
•Encourage creativity, ownership and accountability within the team.

5. Others

• Any other cognate duties as may be necessary in the circumstances and/or required by the employer.

MINIMUM REQUIREMENTS:

•A bachelor's degree in fine arts, graphic design, marketing, communication design, or a related creative. discipline is highly desirable.
•5 years of experience in creative roles, such as graphic design or art direction.
•3 years of experience in team leading role.

REQUIRED SKILLS:

• Strong brand and strategic thinking, with the ability to translate business objectives into clear brand direction.
• Excellent creative judgment and eye for detail across all channels.
• Ability to develop, brief and guide strong creative concepts.
• Proven project management skills, managing multiple priorities, timelines and budgets.
• Strong leadership and team management skills, with a collaborative approach.
• Excellent communication and stakeholder management abilities.
• Organised, adaptable and results-driven, with a strong sense of ownership.