MauBank is seeking an experienced and results-driven Senior Manager – Direct Sales to lead and drive the Bank’s direct sales strategy across targeted retail and/or SME customer segments.

The successful candidate will be responsible for driving sustainable revenue growth, customer acquisition, sales productivity and portfolio growth through effective sales strategies, strong team leadership and disciplined performance management.

The role will develop and execute sales plans aligned with the Bank’s strategic objectives, identify new business opportunities, optimise sales channels and ensure a high-quality customer experience while maintaining full compliance with the Bank’s policies, regulatory requirements and risk appetite.

KEY RESPONSIBILITIES:

• Develop and implement the Direct Sales strategy in line with the Bank’s business objectives.
• Translate business objectives into clear sales plans, targets, KPIs and actionable initiatives.
• Drive new customer acquisition, revenue growth and expansion of existing customer relationships.
• Identify new market segments, partnerships, customer opportunities and sales channels.
• Drive cross-selling, upselling, product penetration and customer portfolio growth.
• Own and deliver agreed sales, revenue, acquisition and portfolio growth targets.
• Monitor sales pipelines, conversion rates, productivity and overall team performance.
• Establish a strong performance-management culture through regular reviews, coaching and corrective action.
• Lead, motivate, coach and develop a high-performing Direct Sales team.
• Identify capability gaps and implement appropriate training and development initiatives.
• Drive customer-centric and ethical sales practices focused on customer needs and long-term value.
• Review and continuously improve sales processes, lead management and customer journeys.
• Leverage CRM, digital tools and data analytics to improve sales productivity and conversion.
• Work closely with Product, Marketing, Digital Banking, Branch Banking, Credit, Operations and other stakeholders to maximise sales opportunities.
• Ensure all sales activities comply with KYC, AML/CFT, data protection, consumer protection and other applicable regulatory requirements.
• Proactively identify and escalate operational, conduct, compliance and reputational risks.
• Provide regular reports and insights to senior management on sales performance, pipeline, productivity, acquisition and revenue.
• Represent Direct Sales in relevant management committees and strategic initiatives.

PREREQUISITES:

• Bachelor’s degree in Business Administration, Finance, Marketing, Banking, Economics or a related discipline.
• A postgraduate qualification and/or relevant professional banking or sales qualification will be an advantage.
• 8–10 years of relevant professional experience, preferably within banking or financial services.
• 5 years of experience in a senior sales management or leadership position.
• Proven track record of achieving sales, revenue, customer acquisition and business growth targets.
• Demonstrated experience in leading, developing and managing high-performing sales teams.
• Strong knowledge of banking products, customer acquisition strategies and direct sales channels.
• Sound understanding of the regulatory and risk environment within banking and financial services.
• Willingness and ability to operate effectively in a fast-paced, performance-driven environment.

SKILLS:

• Strategic and commercial leadership
• Relationship management and client engagement
• Business development and sales acumen
• HNW/UHNW portfolio management
• Wealth management and investment knowledge
• Analytical and financial decision-making skills
• Strong negotiation and influencing abilities
• Customer-centric mindset
• Results and target driven
• People leadership, coaching and mentoring
• Strong communication and active listening skills
• Risk, compliance and regulatory awareness
• High level of integrity, confidentiality and professionalism
• Ability to operate effectively in a fast-paced, target-driven environment with a strong attention to detail.