Role Summary

The Marketing Manager will be responsible for planning and managing the marketing activities of Super U. The role will support sales, strengthen brand visibility and ensure consistent communication across all outlets and digital platforms.

Main Responsibilities

• Plan and implement the annual marketing calendar, promotional campaigns and events.
• Work closely with the Design, Commercial, Purchasing and Operations teams to plan promotions and marketing activities.
• Coordinate advertising, in-store communication and the production of promotional materials.
• Prepare creative briefs and ensure that marketing materials are accurate and delivered on time.
• Maintain consistent branding for Super U across all communication channels.
• Coordinate with advertising agencies, media partners and service providers.
• Manage the approved marketing budget and monitor campaign expenses.
• Monitor customer expectations, market trends and competitors’ activities.
• Develop promotions and campaigns for new products, special offers and key occasions.

Digital Marketing Responsibilities

• Manage the Company’s social media platforms, including Facebook, Instagram, LinkedIn and other relevant platforms.
• Create and publish engaging content, including posts, graphics, videos, reels and promotional content.
• Promote and boost products online through paid social media campaigns.
• Develop targeted digital advertising campaigns to reach potential customers and generate leads and sales.
• Apply Search Engine Optimisation (SEO) to improve website and product visibility on search engines.
• Develop content marketing initiatives to increase brand awareness, attract customers and support product sales.
• Monitor and respond appropriately to social media engagement, comments and customer enquiries.
• Develop online promotions and campaigns for new products, offers and special occasions.
• Conduct email and WhatsApp marketing campaigns, where appropriate.
• Monitor competitors and identify relevant digital marketing opportunities and trends.
• Track campaign performance, including reach, engagement, website traffic, leads, conversions and return on advertising spend.
• Prepare regular reports and recommend actions to improve marketing performance.

Candidate Profile

• Degree in Marketing, Communication, Business Management or a related field.
• Minimum of seven years’ relevant marketing experience, preferably within retail or FMCG.
• Proven experience in social media management, digital advertising, content marketing and SEO.
• Good understanding of campaign reporting and marketing performance indicators.
• Strong communication, coordination and organisational skills.
• Creative, practical and capable of managing several projects simultaneously.
• Good command of English and French.