Job Description

Key Responsibilities:

Data Analysis & Insights

• Analyze marketing campaign performance, customer behavior, and market trends.
• Develop dashboards and reports to track KPIs such as category performance, channel performance, sales trends, and market penetration.
• Create price elasticity models to support pricing and revenue optimization strategies.
• Conduct competitor price comparisons and market analysis to identify opportunities for improving pricing competitiveness, margins, and customer value.
• Coordinate and manage the input and maintenance of pricing data in the system, ensuring accuracy, consistency, and alignment with approved price comparison and pricing requirements.
• Manage and maintain customer and item master data, ensuring accuracy, completeness, consistency, and timely updates in the system while adhering to established data management standards and business requirements.

Strategic Planning

• Support the development of annual marketing strategies and go-to-market plans.
• Evaluate new market opportunities and customer segments using data-driven approaches.
• Conduct market intelligence analysis, including competitor benchmarking and industry trend monitoring.

Forecasting & Business Case Development

• Build financial models and business cases for new initiatives, partnerships, or product launches.
• Forecast marketing impact on revenue and customer acquisition.
• Build and deploy predictive models, AI-driven analytics, and machine learning applications to forecast demand and identify market trends.

Reporting & Visualization

• Design and maintain interactive dashboards (e.g., in Power BI) for real-time monitoring of sales, inventory, and marketing performance.
• Ensure insights are clearly communicated to senior leadership through compelling visualizations and executive-ready reports.
• Collaborate with Marketing, Finance, and Operations teams to tailor insights to business needs.
• Translate complex data into strategic recommendations that support go-to-market planning, campaign optimization, and revenue growth.